This week, we’re joined by Emily and John Saxby-Collins, owners of a boutique strength studio in Lewes, who reveal how they built a profitable business by ditching the fluff and focusing on smart decisions.

John & Emily took their gym from muddy bootcamp beginnings to a thriving small group training studio serving adults 40+. Learn how they scaled with local marketing, AI-powered lead conversion, and high-retention coaching, without massive spend or staff bloat.

Key highlights of this episode include:

✅ Why your gym location is your best ad spend

✅ The contract mistake that nearly killed their studio

✅ How they get leads from schools, football, and Tesco

✅ Using AI to close leads while you sleep

✅ The small team structure behind 98% retention

Connect with Go Fitness: https://www.instagram.com/go_fitness_sussex/

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WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fmaworkshop.com/hub

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Where to follow FMA?

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Website: https://fmaworkshop.com/hub Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

 

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