Jon Tipple, chief strategy officer worldwide at FutureBrand, joins the Echo Chamber to look at the findings of the consultancy’s annual index of how “futureproof” the world’s top companies are. Tipple joined the Ogilvy & Mather graduate scheme and has since worked at agencies including Saatchi & Saatchi, FCB and McCann before joining FutureBrand in 2012. Along the way, he’s worked with brands including the London Olympic Games, Red Bull, Microsoft, Nestle, Virgin, Bacardi and the BBC, and won rafts of industry awards.