FUTUREPROOF.

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Earlier this year, the multibillion-dollar business consulting and IT giant Cognizant joined XPRIZE to launch the Pandemic Response Challenge, a competition to create AI systems that can help societies reopen safely in the wake of COVID-19. Cognizant’s work was based on data from Oxford and John Hopkins and provided data-centric strategies for governments that want to support healthcare professionals in the fight against future pandemics. 

Given that, we wanted to speak to Bret Greenstein, the SVP and Global Head of AI & Analytics at Cognizant to discuss the Pandemic Response Challenge, how COVID has shaped the direction of AI research, the promise AI holds for a number of industries, and how we guard against the potential pitfalls that AI and algorithms may hold.

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It seems like year after year, content is becoming increasingly important to companies’ marketing efforts. At the same time, it’s also become a way that more entrepreneurs make a living. To figure out the future of content, I really wanted to turn to Joe Pulizzi. He’s the bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. 

You might know him from his podcast series, This Old Marketing, which has millions of downloads from over 150 countries. He’s also the founder of the new digital content news site, The Tilt, his updated version of Content Inc. just hit shelves this May.

Today, we talk about how the world of content marketing has changed since his first edition of Content Inc., how to find an area where no content exists and to address that market need, the future of the creator economy, how companies and creators figure out what content ought to be free and what ought to be directly monetized, and much more.

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Annie Murphy Paul is an acclaimed science writer whose work has appeared in the New York Times Magazine and Scientific American,  among many other publications. She’s the author of a number of books, including her latest, The Extended Mind: The Power of Thinking Outside the Brain, which just came out last month. The extended mind is a really interesting notion that we don't just think with our brains. We also "think with" the sensations and movements of our bodies, the physical spaces in which we learn and work, and the minds of the other people we know.  Adam Grant selected it as one of 12 books every leader should read this summer, and in their review in the Wall Street Journal called it “Fascinating, sure-footed and wide-ranging.”

I wanted to speak to Annie since it seems obvious to me that if we want to have better outcomes as a society and make better predictions about where things are going, surely we have to learn to think better, no? So that’s some of what we talk about today: how we can become better thinkers by being aware of our bodies and how our surroundings can impact our thoughts, how we’re very unlike computers and probably need to stop trying to emulate them, and even how we can learn to better collaborate with other minds to achieve better outcomes.

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You probably know Kevin Roose as an award-winning technology columnist for The New York Times the host of the “Rabbit Hole” podcast, but did you know he’s the bestselling author of two books, and now a third called Futureproof: 9 Rules for Humans in the Age of Automation, which inspired to have us on - not just the title, but the topic: namely, how people can futureproof themselves in the age of automation (or at least try).

Today we discuss what jobs are most likely to be automated away, how individuals can protect their own futures, if we’re numb to the concept of AI and automation thanks to sci-fi movies, and why being pragmatic yet hopeful is a good outlook when it comes to being a futurist. I think you’ll enjoy this one, so let’s jump right in!

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With the country opening up to in-person gatherings on an increasingly rapid pace, I thought it’d be interesting to speak to Company Nurse’s CTO, Henry Svendblad. I was reading up on the company’s  COVID-19 digital screening tool, Screen, that allows students and staff to conduct COVID screenings via any device with an internet browser before entering school buildings, in order to help fight the spread of COVID-19. We talk to Henry about Screen, why Company Nurse’s offerings are especially relevant to the moment we’re in, and what the future of workers’ comp looks like, especially given the potential long-term rise in remote work.

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Eric Redmond. By day, he’s Director of Tech Innovation at Nike. By night and on weekends, he’s the author of the new book Deep Tech: Demystifying the Breakthrough Technologies That Will Revolutionize Everything, which just came out a month ago. He’s here today in his guise as an author, which is great, since Eric writes that things like AI, VR, Blockchain, and the Internet of Things will soon play the same role in our lives that social media does today.

Today we discuss what is deep tech, exactly, how studying the seven pillars of deep tech can help anyone better anticipate what’s to come, and how we can evaluate all the positives and negatives associated with cutting edge technology. Without further ado let’s jump right in!

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A lot of culture originates online these days, particularly with digitally-native influencers and microinfluencers. What’s interesting is that these often seem to be “regular” people who have just jumped into superstardom without any vetting at all. Thankfully, some of that is changing, with the likes of some media outlets covering digital culture.

Kat Tenbarge is a senior reporter on Insider's digital culture desk who came to my attention with some fantastic reporting covering scandals with influencers such as David Dobrick and James Charles . She serves as an influencer watchdog, technology reporter, and culture writer, and I’m happy to have her on to discuss these stories, whether or not brands should be vetting influencers before working with them, if it’s a problem that kids are on platforms they’re not supposed to be on, how platforms are trying to crack down on misconduct from the influencer class, and much more.

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Prior to COVID, it wasn't uncommon for us to record live podcasts at physical conferences. Remember that? Remember when those were a thing?

Since the pandemic, many events have moved to virtual, which is why we wanted to speak to Lalit Mangal, co-founder and CEO of Airmeet- one of the main companies looking to power the future of virtual events. Today we’re discussing how COVID democratized access to events, the pros and cons of all of the virtual programming we’re seeing crop up these days, and what hybrid events are going to look like as some of us are trying to return to “normal.” 

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We're excited today because we get the opportunity to bring you someone we’ve wanted to talk to for awhile. Rita McGrath is a best-selling author, renowned speaker, and longtime professor at Columbia Business School. She is widely recognized as a premier expert on leading innovation and growth during times of uncertainty - which makes her very equipped to speak to the moment we’re in.

Rita has received the #1 achievement award for strategy from the prestigious Thinkers50 and has been consistently named one of the world’s Top 10 management thinkers in its bi-annual ranking. She’s also the author of the best-selling The End of Competitive Advantage and Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen - and we’re going to use both as the topics of conversation today.

 As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play.

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Driving corporate innovation is a problem for a lot of the companies I’ve advised and covered as an analyst, and that’s why I wanted to have Jeremy Kagan on the show. In addition to being a friend for a number of years now, he’s the co-author of the new book Designing the Successful Corporate Accelerator is designed to give readers the tools to design, create, and manage successful corporate accelerators that achieve results time and time again. The book is a combination of market research, interviews with accelerator leaders, and Jeremy and his co-author Jules Miller’s actual experiences launching and running accelerators.

As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play.