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Today we have Dr. Arthur Caplan, director of NYU Langone's Division of Medical Ethics, in the metaphorical house. He’s arguably the top bioethicist around. 

Dr. Caplan is the author or editor of thirty-five books and over 725 papers in peer reviewed journals, and he’s everywhere these days, for an obvious reason: with Jeremy's hometown of New York serving as the global headquarters for COVID-19 as he interviewed Dr. Caplan, there are a lot of questions around rationing medical services.

On this episode, we discuss:

• How should hospitals make critical decisions regarding rationing medical services?
• Should the life of a healthcare worker be valued more than that of someone else?
• Is it ethical to order food delivery amidst our current crisis? 
• How do we balance the economy against saving lives, in the short-term?
• Is it ethical to have sex during a pandemic? 

As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play.

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So today is a special day, because we have Dr. Eric Feigl-Ding (Eric Ding) in the metaphorical house! He’s an epidemiologist known to many for sounding the alarm on coronavirus, but he’s a lot more than that. He’s a health economist at the Harvard Chan School of Public Health, and a Senior Fellow at the Federation of American Scientists in Washington DC. 

His work focuses on the intersection of public health and public policy. He also currently works on behavioral interventions for prevention, Medicare cost and quality improvements, drug safety, evidence guideline improvements for nutrition, diabetes/obesity prevention, and public health programs in the US. He was also noted in his role as a whistleblower and leader of a key two-year-long investigation into the controversial drug safety and risk data of Vioxx®, Celebrex®, and Bextra® that drew FDA and national attention. He was also recognized for his role in the New York Times, and in the book Poison Pills: The Untold Story of the Vioxx Drug Scandal.

On this episode, we discuss:

• Whether or not it's worth it to rely on imperfect data in the face of a crisis
• The cost/benefit analysis of keeping the US shut down, and whether or not all of this economic carnage is worth it
• If other health issues will be forgotten, with COVID-19 eating up all the oxygen in the room
• How it feels to be right about something so destructive

As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play.

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We live in uncertain times with respect to job searches, right? That’s an understatement, I know. But that’s why we wanted to bring you one of the sharper minds on what the post-coronavirus job market *could* look like.

Patty McCord is a human resources consultant and executive. She was the chief talent officer at Netflix where she was monumental in establishing its corporate culture of empowering employees but only retaining excellent performers. She joined Netflix in 1998 where, with CEO Reed Hastings, she created a presentation about Netflix culture, Freedom and Responsibility, which has been influential in other startups and businesses. Heck, Sheryl Sandberg even called it “the most important document ever to come out of the Valley.”

Patty’s book, Powerful: Building a Culture of Freedom and Responsibility, was published in 2018, and became one of Amazon’s best-selling business books.

On this episode, we discuss:

• How important it is for corporations to display empathy is during these trying times
• The impact COVID-19 has had on the employee-employer relationship
• How companies can still have powerful cultures even when everyone is remote
• What hiring might look like in a post-coronavirus society

As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play.

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Today we're speaking with Minter Dial, the marketing world's own itinerant bohemian. After 16-year international career at L’Oréal, Minter returned to his entrepreneurial roots to become a thought-leader, author, consultant and professional speaker. He has worked with world-class organizations (Google, Samsung, Remy Cointreau, and many more) to help activate their brand strategies. He's also the author of three award-winning books, producer of one award-winning documentary WWII film. Basically, he's a sharp fella.

On this episode, we discuss:

• How Minter wrote the book Futureproof, and what the terms means to him
• His last book Heartificial Empathy, and how it looks at why and how brands should learn to flex their empathic muscle
• The importance of embedding empathy through your organization - not just outwards, but inwards as well
• How to encode empathy into AI and incorporate AI alongside human-delivered processes in customer service
• How companies can recruit, hire, onboard, train, and inspire employees to be empathetic

As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play.

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So today is a special day, because we have Cindy Gallop in the studio. Cindy's an advertising legend; her background is over 30 years in brand-building, marketing and advertising, and the founder of MakeLoveNotPorn, a social sextech platform designed to promote good sexual behavior and good sexual values, which she launched at TED 2009. 

BusinessInsider named Cindy one of 15 Most Important Marketing Strategy Thinkers Today, alongside Malcolm Gladwell and Seth Godin, and cited her as number 33 on their list of 100 Most Influential Tech Women On Twitter.

On this episode, we discuss:

• Whether or not depictions of sex should be treated differently than depictions of pornography
• How sex can be so mainstream and taboo at the same time, and why we need to talk about it more
• How brands are evolving in how they think about sex and use sex as a marketing vehicle
• How greater female representation within industries like advertising will impact how we view sex as a society

As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play.

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So today is a special day, because we have Dan Wakeford in the studio. He's editor in chief of People Magazine and actually heads up the People brand in general, the largest magazine brand in the US. 

On this episode, we discuss:

• Why, as a society, do we love, appreciate, and need celebrity journalism?
• How important is it to find compelling storylines with respect to celebrity journalism - and how that ties into storytelling journalism in general
• Some trends that celebrity journalism needs to lean into in order to survive and thrive
• The evolution of print - and why it may never entirely go away
• How a property like People thinks strategically about print, digital, and other modes of distribution
• Why Jeremy will never win People's Sexiest Man Alive

As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play.

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It's our best-smelling episode yet, thanks to our guest, Mariya Nurislamova. You might have heard of her: at 18, Mariya left her family and homeland behind to come to the U.S. Today, she is the CEO of Scentbird, one of the most successful new startups in the beauty space.

Scentbird is a fast growing fragrance subscription that allows people to date fragrances before marrying them. Backed by Goodwater Capital, Y Combinator, Funders Club, 500 startups and others, Scentbird is a true innovator in the $14B fragrance market.

On this episode, we discuss:

• How important is AI to a company like Scentbird, and how you can leverage a technology like AI without losing the humanity behind your business
• The future of the subscription model in general
• Why companies need to to bring the consumer in on the product development process
• How brands like Scentbird, Glossier, and others have leaned into “listening” and bringing customers in on the product development process - and why this is the new normal

As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play.

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This week Jeremy sits down with Garry Golden, the academically trained futurist who speaks on issues shaping society in the 21st century. He’s worked across a wide range of industries with clients including Accenture, AMEX, Dell, Disney, Fidelity, Goodyear Tire, and Novartis.

On this episode, we discuss:

• How one even formally becomes a futurist in the first place
• Ways that a futurist tries to get better on an ongoing basis
• Garry's prediction that society needs to shift from the Social Graph to the Experience Graph
• The top trends Garry has been paying attention to with respect to Voice Tech
• Whether or not the consumers of tomorrow will have the same privacy concerns as the consumers of today

As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play.

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Recently I trekked to Manhattan’s Lower East Side for a chance to sit down with Alain Sylvain. You might know Alain as the founder of Sylvain Labs, the award-winning strategy and design consultancy. They’ve done work for Google, Patagonia, Spotify, and many other leading companies.

On this episode, we discuss:

• The connection between corporate social responsibility and the bottom line is now, and what it is likely to be in the future 
• How the brands of tomorrow need to figure out their purpose. 
• What roles will consumers play in helping brands figure out their missions? 
• How does Alain himself get better at predicting what’s to come to be more useful to brands on an ongoing basis. 

As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play.

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Public relations. What exactly is it, and will it matter more - or less - in the future?

This week we're diving into that topic with Jordan Cohen, the CMO of N6A, the well-respected PR agency. He has twenty years of experience as a senior marketing leader, having served as Chief Marketing Officer for Fluent from 2014 to 2017. Under his leadership, Fluent grew from an early stage start-up to one of the largest providers of performance marketing solutions in the world. Jordan's also is a sought-after keynote speaker on the future of marketing, and he's been quoted and featured extensively in leading media outlets including the Wall Street Journal, The New York Times, USA Today, CNBC and Bloomberg.

On this episode, we discuss:

• The future of public relations as a credibility driver;
• Whether or not humans inherently crave third party validation;
• Zuck’s bad year; and
• How Trump used PR to win the presidency.

As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play.