With America’s 330 million farmed acres faced with climate and resource challenges, every seed is precious. Fortunately for Earth and its crops, John Deere is the champion heavyweight for sustainable and highly productive agriculture. Using robotics, artificial intelligence, advanced connectivity and automation, this company is constantly inventing new ways to maximize yields as economically and sustainably as possible. The tech is necessary to help farmers coax as much return as possible from the land they also must nourish and preserve. Discover in this episode of CES Tech Talk how John Deere, a 186-year-old enterprise, innovates futuristically for an ancient profession. John Deere’s manager for tech stack architecture Crystal Wells explains that:

• Farmers, who are overwhelmingly 55-plus years old, are among the most tech-forward professionals in the U.S. They have to be, given their daily struggles with weather and other variables.
• John Deere prioritizes AI and robotics in its advanced-tech arsenal. AI underpins sensors that track conditions to constantly adjust machine settings. Robotics counter a shrinking labor force by automating equipment.
• With 500,000 machines connected today, John Deere intends to connect 1 million more. The data gathered will be used to further improve productivity.
• For those interested in a tech career, agriculture is a gold mine of opportunity. The sector’s challenge is surpassed only by the importance of its mission, and success depends on diverse perspectives.