Gabe Hardie is a psychonaut content creator and the marketing director for Minnesota Nice Ethnobotanicals, the leading importer of Amanita muscaria mushrooms in the United States. Amanita muscaria remain 100% legal in the United States - except for Louisiana - and thanks to the work of Minnesota Nice and others, they are being embraced at scale by a culture that long misunderstood them and avoided them.

On today's podcast we discuss Gabe's point of entry into the world of Amanita muscaria, his stint of prison time that he served for selling psychedelics in college, and strategies for running a marketing campaign in the era of constantly changing algorithms and consumer tastes.

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