Today I want to talk about artificial intelligence, not from the standpoint of hype, but from the standpoint of using it in your real business.

There’s no question AI is powerful. It can summarize documents, draft communications, analyze markets, answer customer questions, and automate tasks that used to consume hours of staff time. But there’s a dangerous mistake I see many businesses making right now. They are trying to use AI to paper over broken processes and disorganized data.

That is not a technology strategy. That is an accident waiting to happen.

Most companies, including many of the major AI companies, are focused on the visible layer. They’re focused on the prompt, the chatbot, the agent, the interface, the demo. What they are often ignoring is the underlying organization of the data itself.

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