Gaining Brand Clarity That Makes Growing Your Church’s Mission Simple with Joey Speers

Thanks for tuning in to the unSeminary podcast. We’re excited to talk with Joey Speers, a brand builder and digital marketer. He and his wife founded the Speers Collective Inc., the parent company of Creativ Rise and Brand Therapy.

Joey is talking about how churches can generate brand clarity that makes growing their mission simple and enables them to connect with the people they’re trying to serve.

* Intentionally shape your brand. // Joey defines a church’s “brand” as the feeling people get when they experience and interact with the organization. It encompasses the logo, the interactions people have when they come to your church, the message they hear, the conversations with staff, and so on. Church leaders have to think about this because if we don’t intentionally shape how our churches are being experienced, we can lose momentum on our missions.* Your brand is about the people. // A church’s brand is also about the people it serves. One thing a lot of churches do wrong is make their entire brand about themselves on their websites, social media, and even Sunday services. The brand is not about the church or organization, it’s about what God is doing in the people the church is serving.* Understand your brand identity. // The first part of brand identity is the internal characteristics of who you are as a brand. If your church was an individual person walking down the road, what would they say is their reasoning for doing what they do? What gets them out of bed in the morning? Who do they love to help? How do they make people feel?* Customer identity. // The second part of brand identity is customer identity. Who would the customer, or community member, that you met walking down the road be? What do they believe about the world and what are some of the problems they’re up against? What are some of their hopes and desires? How do they want to experience change so they overcome their problems?* Filter everything through your framework. // Everything within your ministry becomes easier when you have a framework of who you’re trying to be as an organization. Whether you’re making your announcements, planning your groups or sermon series, or even onboarding new staff, people need to know what part they play and how it connects to your mission in the world.* Covid gives churches a chance to relaunch. // People have more questions about the role the church is playing in our local and national community than ever before. Churches need to meet people in their questioning. If your organization isn’t clear on why it exists and why someone will benefit from it, people will pass it by and look for something else that can serve their need. Relaunch your brand with the focus of letting people know that you are for them and why.* Brand Therapy provides clarity. // Brand Therapy is a consulting system Joey built to help people find clarity in their brand identity, their customer identity, and identity alignment. First Brand Therapy will come in and talk with your team to clarify who your church is, who you are trying to serve, and how these things fit together. Then they’ll put all the data together in a guide that you can use as a framework for your church communications, both internally to staff, and externally to the people you are serving.

Learn more about Brand Therapy and how it can help your church at www.ineedbrandtherapy.com. Find Joey on Instagram at @JoeySpeers as well as his website www.joeyspeers.com .

Thank You for Tuning In!