This week we discuss games and growth teams with Conrad McGee-Stocks, Director of Growth at Uken Games. We dive into how increasingly important analytics is to user acquisition, the nuances of developing and marketing for a narrative casual games and how to structure your growth team. 

Also, ATT enforcement by Apple is only a “few weeks away” and AppLovin IPOs targets a $30 billion valuation.

Learn more about how to grow your mobile app at upptic.com

Guest:

Conrad McGee-Stocks

References:

Tim Cook’s Sway Interview with the NY Times

AppLovin to offer 25 million shares in its IPO valuing the company at $30 billion

Supercell is making three new Clash of Clans games to further expand its fantasy universe

Building Better Growth Teams with Conrad McGee-Stocks

From rewarded video to gaming, slots to asian vegetables, Jonathan Lau has a fascinating background in performance marketing and growth strategies. This week we discuss how eCommerce differs from gaming in team dynamics, LTV modeling, channel mix and more.  We also discuss the breaking news of how Apple is beginning it's crack down on its ATT privacy initiative! 

We also discuss the breaking news of how Apple is punishing MMPs for fingerprinting!

Learn more about how to grow your mobile app at upptic.com

Guest:

Jonathan Lau

References:

Arizona’s App Store bill is quietly killed

Nexon makes large investment in entrenched gaming brands

Strikes smacks down Adjust for fingerprint

Weee! is where you can buy Asian and Hispanic groceries

eCommerce Growth Strategies with Jonathan Lau

This week on App Talk with Upptic, Malachi Rose joins us for a deep dive on how to run a growth marketing operation at scale. We discuss how accurate measurement, structured creative development, and rigorous and constant testing are key to maintaining a competitive edge, and we share some stories about growth campaigns that fabulously failed.

In industry focus we discuss IPOs and M&A and in the ad tech spaces (Robinhood, Fyber, Digital Turbine, ironSource and AppLovin).

Learn more about how to grow your mobile app at upptic.com

Guest:

Malachi Rose

References:

Robinhood IPOs

Digital Turbine agrees to buy Fyber

ironSource investor presentation

App of the Week:

Clubhouse

MTG: Arena Mobile

Khan Kids

Growth at Scale with Malachi Rose