This week’s episode is part of Gaming Week, the second of four emerged and emerging specialism weeks also covering Ecommerce, Connected TV and Audio running throughout 2021. For this special episode, James chats to Admix’s Nigel Morris and Alex Faust about why brands and agencies are rethinking their attitudes to games and gamers, before gazing into the near future - from 3D and in-game commerce to virtual festivals and events. If you want to get further into the wide world of Gaming and the incredible opportunity for advertisers, check out our Guide to Gaming and watch all the events forming part of Gaming Week at iabuk.com. Finally, thank you very much to our Gaming Week sponsor Bidstack.

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