For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with Christina Nicholson, the owner of Media Maven. 55% of people in the United States have listened to a podcast at least once. 

Featuring as a guest on other podcasts is a huge opportunity to control your online reputation and build your authority, but it can be difficult getting on the right podcast. Christina demonstrates The Podcast Booking Blueprint, her 15-minute cheat sheet that explains step-to-step how to find and pitch the best podcasts for you and your brand. 

Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.

• The Benefits of Podcasting for Authority Building
• The Strategy for Building and Automating a Podcast Pitch List
• How to Easily Find Relevant Podcasts to Pitch
• How to Determine the Quality of a Podcast 
• How to Best Pitch a Podcast Host to Actually Get Booked
• The 5-Minute Method to Connect with Podcasters
• The Exact Pitch used to Get Thousands of Dollars in Revenue

Media Maven

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Christina's Exact Pitch to Pat Flynn

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For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with Chris Dreyer, the CEO & Founder of Rankings.io. The faster you invest in SEO and the more you put into it, the more it’ll be worth later.

Chris discusses his proven content strategy that got one law firm ranking #1 on Google for the keyword ‘Car Accident Attorney.’ He explains the importance of creating, updating, and promoting content for the best results.

Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.

• How One Law Firm Ranked #1 in the Country for Car Accident Attorney
• The Importance of Upgrading Content
• Three Types of Content You Should Have On Your Site
• How to Update Content on a Monthly Basis
• Strategies for Content Promotion

How to Rank on the First Page of Google for Car Accident Lawyer

Rankings.io 

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For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with Ben LeDonni, the Founder & CEO of Creative Multimedia Solutions. Oftentimes, people don’t take advantage of their website as the valuable tool that it is. 

By properly structuring your website content, it’s possible to increase your website traffic without having to write new content. Ben explains the “Hub and Spoke Content Strategy” that increased one client’s traffic by 20% in six weeks and how you can get started.

Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.

• The Importance of Knowing Your Data
• The Biggest Mistake People Make With Their Website
• How Your Website Can Be Used as a Sales Tool
• How One Client’s Traffic Increased by 20% in Six Weeks
• One Step You Can Do Right Now to Improve Your Website
• How to Implement the Hub and Spoke Model

Creative Multimedia Solutions

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For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with Alex Melen, the Co-Founder of SmartSites. They discuss the importance of business flexibility to accommodate changes in consumer behavior.

In this episode, Alex and Ian talk about the importance of excellent website performance for your business to succeed digitally. Alex also explains how consumer behaviors changed during Covid and why some of these behaviors are here to stay. 

Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.

• How SmartSites is helping small businesses succeed digitally
• Design your website for a functional and flexible mobile experience
• The rapid shift in consumer behavior due to Covid
• How to be cognitive and adaptable to the consumer mindset
• The 3 pillars on how to properly relay safety to your customers

SmartSites

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Facebook 

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In this week’s episode of the Garlic Marketing Show, Ian sits down with Brian Burt, the founder and CEO of Canopy Management. After Google updated its algorithm to Penguin 2.1, Brian’s SEO agency lost 95% of its clientele and he decided to move to eCommerce.

In this episode, Brian discusses the three pillars of Amazon to successfully grow an Amazon store. Brian also explains his one major tip that people can do right now to grow their amazon store.

What You'll Learn:

• The Current Opportunities in Amazon
• Two Pillars of Amazon to Growing an Amazon Store
• The Key to Great Amazon Ad Campaigns
• The Third Pillar of Amazon
• The Ad Campaign Process That Helped a Product Get a 70% Conversion Rate 
• How to Stand Out When Optimizing Your Listing
• What helps sell a product on Amazon?
• Overlooking Fundamentals
• One Tip Right Now to Grow Your Store

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In this week’s episode of the Garlic Marketing Show, Ian sits down with John Warrillow, the founder of The Value Builder System™. After failing to sell a business years ago, John had to face the reality that he had a lot of work to do. Regardless of your intentions with your business, John explains the importance of growing your business to sell.

In this episode, John explains the three simple steps that he has used to help 65,000 businesses improve the value of their company. John also explains a simple method to testing your sales process.

What You'll Learn:

• The Importance of ALWAYS Growing Your Business to Sell
• The Three Steps to Growing Your Business to Sell
• Why You Shouldn’t Teach Your Most Valuable Service
• Easy Strategy to Test Sales Process
• What Businesses Can’t Use the Recurring Revenue Model
• How the Value Builder Helped 65,000 Businesses Improve Their Value
• Most Important Step That’s Missed When Creating a Recurring Revenue Model

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In this week’s episode of the Garlic Marketing Show, Ian sits down with Hao Lam, the Founder of Adaptively Education. Together, they discuss how to grow a franchise business to over 60 locations.

Growing up in Vietnam, Hao Lam was illiterate. After 12 years of trying, he was able to successfully escape from Vietnam in 1988 where he finally learned his first written language, English. After his escape, Hao worked on graduating from high school, and then college. He became very passionate about education, especially for children, which is where the idea for Best in Class Education Center was born. 

In this episode, Hao and Ian discuss the necessary items for a successful franchise.  Hao also explains the one major fundamental for any franchise.

What You'll Learn:

• Deciding on a Direction for Your Franchise
• How to Grow Your Franchise Business
• The Necessary Items for a Successful Franchise
• 5 Essentials of Being a Great Marketer
• Common Mistake Made in Franchising
• What are the two fees in franchising?
• Tips to Market and Grow a Tech Business 
• The One Fundamental of a Franchise

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In this week’s episode of the Garlic Marketing Show, Ian sits down with Tanner Larsson, the Founder of BuildGrowScale. Together, they discuss how to optimize an e-commerce store.

Tanner first began his career as an entrepreneur in 2001 when he built a window cleaning company. When he wasn’t able to work in the business anymore, he sold the business and began living off of his savings and eBay sales. After discovering digital marketing and learning about digital products, he fell in love with it. Tanner began buying books and learning about every aspect of direct response he was able to. With a clear grasp on digital marketing, he put out his first course and realized quickly, by the demand of his material, that he found his niche.

In this episode, Tanner and Ian discuss the simple changes you can make to your e-commerce store today to increase revenue by 20%.  Tanner also explains how they’ve reached over 400 million dollars in total sales impacted.

What You'll Learn:

• The Strategy for Making an E-commerce Store Convert Better
• How to Market like a Sniper not a Shotgun with Direct Response
• The Necessary Website Elements of a Direct Response Funnel
• How to Fix Your 90% Bounce Rate
• The Biggest E-commerce Opportunities RIGHT NOW
• The Impact of Different Shopping Experiences
• Simple Shopify Changes to Increase Your Store’s Conversion
• The Importance of Optimizing Before You Maximize

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In this week’s episode of the Garlic Marketing Show, Ian sits down with Larry Pino, the CEO and Founder of Tuscan Gardens. Together, they discuss the best mindset to have when starting a business. 

Over the years, Larry has had a hand in selling and incubating about 80 businesses. Currently, Larry is primarily focusing his business initiatives on Tuscan Gardens, assisted living and memory care communities where he is the CEO and Founder. The story of Tuscan Gardens is a personal mission for Larry. After trying to find a community for his elderly mother to live in, and failing to find any that felt genuine, he decided to create a community that would make his own mother happy. 

In this episode, Larry and Ian discuss when you should and shouldn’t use direct response, and how to identify those situations.  Larry also explains the three steps to use to identify the metrics of when to scale your business.

What You'll Learn:

• The Story of Closing Shaq's House
• The Secret of the Multimillion Dollar
• The Importance of Knowing Business Segments
• When Direct Response DOESN'T Work
• The Major Difference Behind Traditional and Online Direct Response
• The Importance of Multiple Ads
• How to Discover the Metrics for When to Scale
• The Simple Guide to Structuring a Business Deal
• Buying a Business? You Must Know This First
• The Future of Law

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In this week’s episode of the Garlic Marketing Show, Ian sits down with Danny Iny, the CEO & Founder of Mirasee. Together, they discuss how to launch a course that is guaranteed results in two months.

Like most online entrepreneurs, Danny started with an idea and a message to share, but he wasn’t sure how to do it. After several mistakes and obstacles, he finally learned about the audience-first paradigm and learned how to apply it to online business. Ever since, he’s helped more than 5,000 value-driven entrepreneurs achieve their desired results. 

In this episode, Danny and Ian discuss the biggest benefits of creating a course, as well as the mistakes that are often made. Danny also explains his number one tip to creating a course right now.

Check out Danny's new book, Online Courses, today! 

Check out Danny's workshop (available to sign up until May 23rd)

What You'll Learn:

• Keys to Creating Courses That Guarantee Results 
• Why Guarantees Are a Tool for Business Alignment
• How Agencies or Professional Businesses Can Create Courses
• How much do you give away in a course?
• Biggest Mistakes Made While Creating a Course
• How to Launch a Course That is Guaranteed Results in Two Months
• Biggest Benefits from Creating Courses
• How Course Creation Has Changed in the Past Year
• The Biggest Obstacles Preventing Results
• Number One Tip to Create a Course Right Now

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