Looking to improve your company’s culture? Worried your employees aren’t as engaged or excited as they used to be? Ian Garlic talks to Will Scott, the Founder & Actuator of The Culture Fix Academy, about the importance of having great culture and core values within your business. Discover how the right culture can attract your perfect clients and help you become more profitable.

• How to Use Core Values in Marketing
• How Culture to Turns Employees into Decision Makers
• Creating the Perfect Tagline for Your Company
• Find the PERFECT Customers Using Culture First
• The Secret to Becoming more Profitable with Core Values
• The Ultimate Differentiator
• Supercharge Your Marketing with a Proven Process
• How to Draw Top Talent to Your Company
• The "Dinner Method" to Screening Employees
• Using Company Stories to Screen Employees

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Reset your entrepreneurial mindset with Partner of Impact Architects and Success Implementor, Jim Haviland and host, Ian Garlic. Discover how developing a healthy entrepreneurial mindset can vastly improve the sustainability of your business and decrease employee burnout.

• What is EOS’ Greatest Power and What it Means for Your Business
• How to Run a Healthy and Sustainable Business and Avoid Employee Burnout
• “Evolution and Revolution” is the bedrock of EOS
• Hiring the Right People with the GWC Rule
• Business Systems are Not and Should Not Be Treated as a One-Size Fits All (and How to Approach Systems Instead)

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Struggling to get everyone in your business on the same page? Join Ian and Will Crist, Certified EOS Implementer, as they discuss how to clarify your company’s vision, run effective level 10 meetings, and iron out your companies core values. Bonus: Discovery how Will uses LinkedIn and Calendly to get 5 conversations a day. 

• The Six Key Components from Business
• Clarify Your Vision with 8 Questions
• How to Run a Great Level 10 Meeting for Sales and Marketing
• Why a $75 Million Company was Happier Becoming a $35 Million Company
• How Will's using LinkedIn to Connect and Calendly to Get 5 Conversations a Day

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There are four essential bases every business needs to cover. Join Ian and EOS Implementer for staffing companies, Derek Pittak on this episode of the Garlic Marketing Show and discover the biggest marketing opportunity for staffing companies and how to build a powerful accountability chart for your organization. 

• Implementing a Digital Marketing Campaign for Staffing
• The Keys to Building a Powerful Accountability Chart
• Creating a Staffing Candidate Funnel that Works
• The 4 Criteria of Successful Marketing For Staffing Companies
• The Biggest Marketing Opportunity for Staffing Companies in 2021

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Has the growth of your business stagnated? Discover how EOS helped Aaron Purkeypile, EOS Implementor at Lincoln Fitness and Nutrition, find and target the right market. With a refocused effort on establishing what they offer and to whom, Lincoln Fitness and Nutrition managed to stay profitable, having one of their best years during the Pandemic.

• How Lincoln Fitness and Nutrition (a Crossfit Gym) stayed profitable during the Pandemic
• How to Find Your Target Market Using EOS
• Why You Might Need to GET RID of Clients to Continue Growing Your Business
• How Lincoln Fitness and Nutrition responded to bad gym reviews
• The Importance of an Issues List
• How to Make People Feel Safe in a Gym

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Ian sits down with the president of Launch to Growth LLC and Certified Franchise Executive, Gerry Henley. Together, they discuss how to figure out if EOS is good for your marketing.

In this episode, Gerry and Ian discuss how Gerry helped a client execute a marketing strategy, from scratch, in six months.  Gerry also explains the importance of slowing down your marketing so that you can scale to get better before getting bigger.

• How to figure out if EOS is good for your marketing
• Should you slow down your marketing?
• Finding a Fractional CMO
• The Marketing Metrics YOU Should Pay Attention To
• The Secret for Figuring Out a Marketing Budget
• The Solution to an 80% Bounce Rate
• Why he likes to spend A LOT of money on marketing
• How to Grow an Integrator

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Ian sits down with entrepreneurial coach Kris Kelso and together they discuss the dangers of imposter syndrome, something that up to 70% of the population experience. 

In this episode, Kris and Ian discuss the key ingredient to building a working community and the importance of authenticity.  Kris also explains how entrepreneurs and businesses can overcome imposter syndrome.

• Recognizing Imposter Syndrome
• How Imposter Syndrome Affects Entrepreneurs
• How Imposter Syndrome is Holding Back Most Companies
• The Secret to Overcoming Imposter Syndrome
• Key Changes in 2021 that Should be Implemented
• MAIN Ingredient to Building a Working Community
• The Importance of Authenticity

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Ian sits down with Andrea Jones, the Founder of Great Pursuits MN, and they discuss how to start implementing EOS and how it can supercharge your marketing.

Andrea has owned and operated multiple businesses and has 14 years of experience in helping others improve their lives. As a Professional EOS Implementer, Andrea helps entrepreneurs and leadership teams grow their ideal company and find business solutions.

In this episode, Andrea and Ian discuss the importance of connection and core values in times of adversity.  Andrea also explains the EOS model and her goals for video marketing going forward.

• How to start implementing EOS
• Why they failed initially implementing EOS
• How she found her Message 
• How EOS supercharges your marketing
• Using Data to attribute
• The BIGGEST mistake in marketing decision making by those before EOS
• How EOS helped them expand locations and marketing faster
• The most important meeting for growing your business faster
• How they dialed into uncertainty and thrived through Covid
• Hot Core Values became a part of marketing in times of adversity
• How she stayed connected with her clients through 
• The EOS Model 

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Marketing. It's simple, but NOT easy. We get so caught up by the tools and new ideas, that we forget to practice the simple, yet effective aspects of marketing. One crucial, yet simple, method for your video marketing are your customer stories. 

By collecting these stories, you'll be able to make a huge impact on your marketing, operations, and sales. Discover the simple process for using your customer stories to create incredible case stories (not testimonials) that can improve your business, inspire your team, and get you working with your ideal clients time and time again.

• The Secrets Behind Simple Marketing
• Most Important Marketing Focus
• The Tool More Effective Than Testimonials
• The 6-Step Process for a Better Marketing Strategy

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Ian Garlic sits down with Dov Gordon, CEO & President of ProfitableRelationships.com. While trying to find a way to support his family, Dov decided to become a business coach. For years, he learned from others and climbed his way up. This lead him to starting his own community, the JVMM.

In this episode, Dov and Ian talk about the concept of alchemy groups and how they turn leads into gold. Dov also shares the key steps to creating a successful group and how it can make you a leader in your industry.  

• Turning Leads into Gold with Alchemy Groups
• The Three Keys to a Successful Group
• First Steps to Started a Group
• Deciding on Your Type of Network
• How to Become an ‘Under the Radar’ Leader

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How to Systemically and Consistently Attract First-Rate Clients

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