Ian discusses 7 easy ways to improve your digital marketing strategy for your business. Testimonials stink. They don’t get results for your business. By collecting and crafting your customer’s stories, you will be able to increase conversions, leads, and engagement. In this episode, Ian discusses the various ways you can use these stories to improve your marketing strategy.

• Why You Shouldn’t Create Testimonials
• The Secret to Getting More Clicks and Engagement
• The Importance of Cold Traffic Ads
• The Best Social Media Strategy
• How to Increase Website and Landing Page Conversion
• How to Double the Conversion Rate of Your Site 
• 2 Most Powerful Ways to Use Video Immediately

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Why Testimonials Stink

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In this week’s episode of the Garlic Marketing Show, Ian Garlic sits down with Viveca Hess, JD, Founder and Storyteller at HessConnect-an online business development strategy for lawyers. She is also a Former Attorney. They discuss the strategies and importance of marketing to professionals.

In this episode, Viveca and Ian talk about the best ways to learn marketing, the importance of building strong relationships in marketing and, the benefits of getting your story right as an Attorney. Viveca also shares some insights on what attorneys are afraid to do and what Attorneys can do regularly to make LinkedIn work for them.

Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.

• The Best Way to Learn Marketing
• What Professionals Don’t Realize About LinkedIn
• The Importance of Building Strong Relationships in Marketing
• The Benefits of Understanding Your Story
• How Attorneys Can Easily Use LinkedIn Regularly

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In this week’s episode of the Garlic Marketing Show, Ian Garlic sits down with Sam Mollaei, Director and Strategic advisor at Legal Funnel and a coach to lawyers wanting to grow and automate their dream virtual law firm. They discuss the importance of using legal funnels and reviews in the growth of virtual law firms.

In this episode, Sam and Ian talk about the biggest misconceptions lawyers have about funnels, how to create a great legal funnel, handling reviews to get up to 30-40% reviews from your clients, and the effects of getting more reviews in your business. Sam also explains the necessary steps to be successful in generating clients online.

Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.

• The Biggest Misconceptions That Lawyers Have About Funnels.  
• How to Create a Great Funnel
• The Four Parts of a Legal Funnel
• How to Get Reviews from 30-40% of Your Clients
• The Secret to Successfully Generating Clients Online

• LinkedIn
• Legal Funnel
• Facebook

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For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic is joined by Marty McDonald, the Co-Founder and CEO of Bad Rhino. Marty will share how Bad Rhino rocked it on Ad Spend with a Medical Recovery Tool.

In this episode, Marty and Ian talk about Bad Rhino’s Omni Channel Approach. Marty will also explain how to target potential clients and how you can get clicks to your landing page.

Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.

• How to Reach a Revenue of 5 Million
• How to Breakeven on Ad Spend
• Achieving Successful Results with the Omni Channel Approach
• What is the Omni Channel Approach?
• How to Target and Get to Know Clients
• The Ultimate Secret to Achieving our Desired Results

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Today in the 300th Episode of the Garlic Marketing Show, we will bring you a new topic to discuss to improve your digital marketing strategy. Our host, Ian Garlic, will have a pleasant conversation with our guest today, Mark Homer.

In this episode, you will learn how to own your audience in the long term using the power of emails. You will discover how such a simple tool can be so beneficial to engage your audience and reach new customers; all this with a simple and easy step we can all do.

Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.

• The Effect of COVID-19 on Digital Marketing
• First Step to Funnel-Building: Email
• How to Build an Email List as a Business or Firm
• How to Own Your Audience Using Lead Magnets

GNGF

Twitter

LinkedIn

Online Law Practice Strategies: How to Turn Clicks into Clients.

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For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with John Corcoran, Co-Founder of Rise25. They talk about the importance of having a podcast strategy to expand your network. 

In this episode, John and Ian talk about how having a podcast strategy enables you to improve your relationships, build your network, and meet new people. 

Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.

• John’s First Big Success with His Law Practice
• The One Question to Get the Biggest Names on Your Podcast
• The Issue with Asking for Referrals
• The People that John Admires and Respects

Rise25

Smart Business Revolution

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For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with Jason Smith, the CEO and Founder of Spotlight Social. They discuss the importance of Facebook Ads and how spending the right amount could help in generating organic leads.

In this episode, Ian and Jason talk about the budgeting of Facebook Ads to drive traffic towards your business and how to create an effective Ad strategy to generate organic traffic. Jason also explains how Facebook Ads are a very efficient way to drive users to your business.

Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.

• Do Facebook Ads work?
• The Ultimate Key to Successful Facebook Ads
• The Facebook Ad Budget to Reach Your Target Audience
• Determining the Budget for Your Facebook Ads
• How do you find out if your Facebook Ad strategy is not working

LinkedIn

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Spotlight Social

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For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with Erik Schlesinger, the CEO of Build Scale Prosper. Together, they discuss the Strategy Canvas and how it helped a healthcare business grow to $10 million.

By reaching out to your customers, you are able to figure out their pain points, find the gaps within your own experience, and restructure your processes to make their customer experience the best possible. Erik discusses how to discover the problems within your customer experience and what you can do with that information to 10x your revenue.

Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.

• How to Grow a Healthcare Business to $10 Million Using the Strategy Canvas
• Improving the Customer Experience Using Marketing
• The Easy Way to Transform Your Business 
• Finding the Balance Between Listening to Customers and Innovation
• How to Discover Problems in Your Customer Experience
• 10x Your Revenue by Refocusing Your Business

Email Erik at [email protected]

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For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with Darren Magarro, the Founder & President of The DSM Group. When building your brand, it’s important to create authentic content that brings value to your audience.

In a moment of vulnerability, Darren filmed a personal video that he posted to LinkedIn that got over 12,000 views. The video had nothing to do with business or marketing, it was just about Darren’s own thought process while grieving somebody close to him. By creating honest, valuable, and authentic content, you are sure to find people who think similarly to you and agree with your values.

Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.

• The Importance of Culture in a Company
• The Foundational Piece of Every Agency or Business 
•  Why Should Professional Services Build a Personal Brand?
• How Darren Personally Builds His Personal Branding
• How to Increase Your Agency’s Success with a Good Vetting Process
• The Importance of Being Authentic on Video
• How much should a professional be posting on LinkedIn?

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For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with Corey Vandenberg and William Pettet, the Founders of Clixsy. Over the past five years, as digital marketing has become more and more important, the first page of Google for your name (personal or business) has become your resume.

Your online reputation is the front door to you and your business. Ian, Corey, and William discuss the importance of your Google reviews and how you should handle negative reviews. They also discuss local service ads, the best Google ads hack of 2021, and the keys to getting these ads done well.

Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.

• The Importance of Your Online Reputation
• The Impact of a Single Negative Review
• How to Handle a Negative Review on Google
• The Best Google Ads Hack of 2021
• The Secret to Creating Local Service Ads That Work
• Three Best Tactics to Increase Leads Exponentially

Clixsy

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