If done right, a community can be a supportive place full of people either in your situation or in the position you’re working towards. A community allows you to believe you can create something bigger than yourself. Ian Garlic talks to Tom Ross, the CEO of Design Cuts, about the fundamentals to building a community that will thrive. They also discuss what is absolutely necessary when creating a community if you want it to succeed.

• The Positive Impact of Having a Community
• Establishing a Positive Reputation in the Industry Through Kindness
• The Fundamentals to Building a Thriving Community
• One Necessary Component When Starting Your Community
• How Patience Pays Off

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Design Cuts

The Community Manual

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Knowing your avatar is key to good marketers. For great marketers, knowing the avatar’s exact moment situation is even better. Geofencing marketing can make this possible. Ian Garlic talks to Justin Croxton, the CEO of Propellant Media, about how to target your avatar’s situation using geofencing marketing. Justin also explains how many brick and mortar businesses can make more than double their budget back by focusing on the right elements.

• What is Geofencing Marketing?
• How to Target Your Ideal Avatar’s Situation
• The Strategy Car Dealerships, and Other Businesses, Can Take Advantage Of
• Using Geofencing Campaigns During the Shift to Digital
• Brands Can Make More Than Double Their Budget By Focusing On THIS

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Are your sales lacking? Are your salespeople unmotivated, affecting the quality of their work? Integrating storytelling within your sales process is critical and will bring you far more success. Ian Garlic talks with Park Howell and Mark Smyth from Business of Story. They explain their 3-step storytelling process that has brought them sales success with major companies. They also discuss their secret to creating a sales presentation guaranteed to work, in as little as five minutes.

• The 3-Step Process of Storytelling
• The Story Structure That Will Hook Your Audience
• What is the Biggest Story-Telling MISTAKE in Sales?
• How to Easily Incorporate ABT into Sales Email
• 5 Minute Presentation Guaranteed to Succeed

Business of Story

Business of Story Course

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In a crowded marketplace, differentiating yourself and your business is key to ensuring the success of your future. How can you differentiate yourself amongst all of the competition? Ian Garlic talks to Jon Morris, the CEO of Ramsay Innovations LLC, about the two main questions every business should answer in order to stand out amongst their competitors. Discover how Jon started and grew his own agency with $10,000 and his own positive experiences with consultants. 

• How Jon Started and Grew His Agency with $10k
• Making the Decision to Spend More on Marketing
• How The Formula of EBITDA is a Key to Selling
• The Benefits of Paying for Consultants 
• Two Questions Every Business Needs to Answer to Differentiate Themselves

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Building and developing a stable legacy brand takes time, patience, and hardwork. Join Ian Garlic and Josh Eppel, the Head of Commercial at Startup Slang, as they discuss how to differentiate from your competition. Josh also explains the most important element to consider when growing your brand, and how to acquire it.

• The Signs That You Should Hire an Agency
• How to Differentiate From the Competition
• The Necessary Hallmarks for a Successful Website
• What are the Most Effective Designs for an eCommerce Site
• The Most Important Element to Consider in Brand-Building
• How to Build a Community

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Startup Slang

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Want to become a better public speaker? Join Ian and NY News Anchor, Joya Dass on this episode of the Garlic Marketing Show and discover how to connect with your audience through better storytelling and the simple formula for better storytelling that makes people take action.

• Joya’s Ritual Checklist for Public Speaking
• How to Become a More Accessible Speaker with Storytelling
• Simplify Your Talking Points and Practice them
• Influence vs. Connection in the Digital Age
• Open Yourself to More Possibility by Getting out of Your Comfort Zone

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joyadass.com

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What are the top 4 performing email automation that every eCommerce company should have? Join Ian and CEO of Worth eCommerce, Dean Dutro, on this episode of the Garlic Marketing Show to learn more about how to improve your email engagement, SMS engagement, and the secret VIP series. 

• How to Return $42 on Every $1 You Spend
• Top 4 Performing Email Automations + The VIP Series
• The One Strategy Dean is Changing His Mind On
• How to Increase SMS Engagement on Your eCommerce Store
• The One Thing You Should NEVER Do with Email Capture

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As the podcast space continues to grow, many wonder if they are too late to the game to even bother starting a podcast. Join Ian Garlic and Kit Gray, the co-founder of Podcast One as they discuss the future of podcasting and the current business opportunities that lie in it. Kit will also explain how to drive viewership to your podcast.

• The Biggest Upticks in Podcast Usage
• How to Drive Viewership to Your Podcast
• The Future of Podcasting
• The Secret to Growing a Successful Big Business
• Business Opportunities Through Podcasting
• Why Every Podcast Should Consider Sponsorships

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One of the most important, and difficult, daily tasks is taking a clarity break. Executive coach, Chris White, discusses the benefits of taking much-needed breaks for your own sake, and for the growth of your business. It allows you, and your team, to clear your minds and have more productive discussions. In this episode, Chris discovers his own tips and experiences with clarity breaks, and the manual he created to help other business owners. 

• How Clarity Benefits Your Business
• The Difficulty (and Importance) of Clarity Breaks
• The Toughest Daily Hurdle
• How Prioritization Gets Tasks Done
• The Best How-To Manual for Taking a Clarity Break

System and Soul

Clarity Field Guide

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Tired of consistently long meetings with no productive outcome? Ian Garlic and Britt Myerholtz discuss the EOS software Traction® Tools and how it can help optimize your company. They also discuss identifying issues within your company, creating accountability to combat that, and defining roles. 

• The Biggest Blocks in EOS
• The Software That Identifies Marketing Roadblocks
• How to Run a Productive Level 10 Meeting in Less Time
• The Guide to Optimizing and Revolutionizing How Your Company is Ran
• Building an Audience with Video Marketing

Traction® Tools

Love Your Shelf

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