Modern marketers excel at experimenting, collaborating and generating new ideas, often using agile processes. As many CMOs discover, however, process or other shifts won't happen without cultural change. We will discuss shifts to agile marketing, starting with the seven habits of high-performing marketing cultures.Visit http://eod.gartner.com/event/gml1 to view more
recorded sessions from Gartner’s
Digital Marketing Conference, 2015.