Together with the students of the Amsterdam Movie Academy, Gartner created three movies that introduce three important dilemmas in business. Centralization vs. decentralisation, certainty vs. opportunity and sharing vs. protecting your information assets. Superhero Alan is put in front of an existential dilemma when he notices there are more superheroes around these days. The impertinence of their request! The movie, starring Gartner analysts Alan Duncan, Dan Sommer, Thomas Oestreich and Debra Logan, was presented during the opening keynote at the Gartner Business Intelligence & Analytics Summit. The opening keynote can be viewed on Gartner Events on Demand at http://www.gartnereventsondemand.com/event/bi13 #GartnerBI

Engaging the C-suite on EIM is challenging. This session explores what is important to the C-suite and the board and explores ways and methods to relate EIM to their needs. •What are the priorities of the C-suite and board? •How does EIM relate to C-suite goals and objectives? •How can you turn data into money? Visit http://eod.gartner.com/event/mdm9 to view more recorded sessions from Gartner’s Enterprise Information & Master Data Management Summit, 2015.

The data lake concept is the latest information management fad, but the concept is murky at best. Should you consider a data lake? And if so, how will you use it? This session provides insight on the concept and how to apply it to your organization. • What is a data lake? • How do data lakes provide value to the enterprise? • What are the risks and trade-offs with a data lake deployment? Visit http://eod.gartner.com/event/mdm9 to view more recorded sessions from Gartner’s Enterprise Information & Master Data Management Summit, 2015.

In many organizations, Hadoop has moved from research to proof of concept to pilot project, but the next step — production — is where the greatest opportunities and risks lie. Choosing the right deployment option can be the difference between success and failure, or between ROI and write-down. •Utilize “stand-alone Hadoop,” or connect to other systems? •Use on-premises, cloud, or hybrid deployment? •Should you cluster or appliance form factors? Visit http://eod.gartner.com/event/mdm9 to view more recorded sessions from Gartner’s Enterprise Information & Master Data Management Summit, 2015.

Information is a key ingredient for any digital business. It is the one thing that is constantly being exchanged between businesses, between people and between things. In effect, information becomes the critical connection that links together the value chain of organizations. As all industries make the transition to the world of digital business, organizations can maximize value from better information management practices through innovation, value creation, efficiency and risk mitigation. An information strategy tuned for the challenges of digital business is the key to success. Visit http://eod.gartner.com/event/mdm9 to view more recorded sessions from Gartner’s Enterprise Information & Master Data Management Summit, 2015.

Master data is at the core of your business, impacting critical processes and systems. Without strong MDM competency you are unable to achieve a single view of business entities needed for efficient, effective operations. This tutorial provides an introduction to basic concepts, best practices and enabling technology for MDM. • What is MDM, why is it important and how does it add value? • What are the key concepts and best practices you need to know about MDM? • What is the role of technology and what types of MDM tools and solutions are relevant? Visit http://eod.gartner.com/event/mdm9 to view more recorded sessions from Gartner’s Enterprise Information & Master Data Management Summit, 2015.

EIM is not a technology issue alone, it encompasses equally important organizational, governance and process aspects that have to be derived from an overarching vision and strategy. In this session, we will explore how these foundational aspects of EIM drive program success by guiding organizational choices. • What is the EIM framework and what are its components? • How can organizations use the framework to guide their EIM and MDM programs? • What are the activities that underpin the definition of an EIM program? Visit http://eod.gartner.com/event/mdm9 to view more recorded sessions from Gartner’s Enterprise Information & Master Data Management Summit, 2015.

MDM is a critical part of constructing the coveted "360° view" of your customer, but MDM is not the entire solution. Learn what the other components of the 360° view are, and how to provide them along with MDM. •How does MDM enable the 360° view of the customer? •What non-MDM components are required for the entire solution? •What are best practices for managing implementation of the entire solution? Visit http://eod.gartner.com/event/mdm9 to view more recorded sessions from Gartner’s Enterprise Information & Master Data Management Summit, 2015.

Businesses can be separated into those who take analytics to the next level, and those who are stuck with management reporting; the analytical divide. Organizations that take analytics to the next level go beyond internal management reporting. They apply their analytics to being a digital business. They manage their information as a true asset. Where does that leave the people on the other side of the divide? With a huge opportunity! Digital business constitutes a level playing field for all other organizations as well. These new analytical areas provide the opportunity to get it right from the start. Without the legacy of the past. Visit http://eod.gartner.com/event/bi13 to view more recorded sessions from Gartner's Business Intelligence & Analytics Summit, 2015.

BI can have a big impact on revenues, customer service, and operating efficiencies, yet few companies are clear on the value BI provides or on how to increase BI’s impact. This session discusses the different analytic levels of maturity, the role of leading and lagging indicators, and how big data better allows tracking of leading indicators. BI initiatives often start with a bottom up approach on what data is available, but more impactful BI programs align BI to the goals of the business. · Differences between leading and lagging indicators · Examples of improved BI impact from leading companies · Aligning your BI efforts to goals of the business. Visit http://eod.gartner.com/event/bi13 to view more recorded sessions from Gartner's Business Intelligence & Analytics Summit, 2015.