If you know Liz & GCUC then you know our obsession with the book Unreasonable Hospitality. We consider it the bible of our industry and evidence that Coworking should be in the hospitality industry. When we heard from our friend Brad Krauskopf that a top member of his team was attending the Unreasonable Hospitality summit, we knew we had to get her take on the experience.

Rebekah (Bex)  Murphy, Chief Revenue and Experience Officer at Hub Australia and Liz Elam are unpacking the game-changing mindset of Unreasonable Hospitality. Inspired by lessons from a summit dedicated to creating world-class experiences, Bex shares how hospitality done intentionally and personally isn’t just nice to have. It’s the only long-term competitive edge in an industry where products can be copied, but feelings can't be.

From “Hub Lux Moments” and surprise coffee tabs to onboarding strategies that collect member preferences from day one, this podcast conversation explores the little details that make a big difference. Bex dives into how Hub Australia is building a culture where excellence is the baseline, and hospitality is everyone’s job no matter their title. Expect actionable ideas, a few laughs, and a fresh perspective on the future of coworking, community, and human connection.

Show Notes:

Learn more about Hub Australia:

Host – Liz Elam, Founder of GCUC:

  Unreasonable Hospitality :https://a.co/d/icM08pu