In this episode of First Chair, host George Thomas sits down with Rob Golden, CEO of Renoun, and Dana Kaufman, Director of Renoun Pro Membership, to introduce PSIA-AASI members to one of its newest official suppliers.

Renoun isn’t your average ski company — it was founded by an aerospace engineer who discovered how to use non-Newtonian material in ski cores. The result is skis that adapt in real time to terrain and vibration, stiffening on ice and staying smooth in powder. This patented “secret sauce” gives skiers a ride that literally changes with every turn.

The company has launched the world’s first ski membership program, RenounPro, a community-driven model that combines high-performance gear with real connections. Members get access to skis, exclusive events, discounted gear, and even opportunities to swap or donate old skis to adaptive programs — creating a cycle of performance and purpose.

Rob and Dana share how Renoun’s direct-to-consumer roots allow them to know every customer personally, why they see PSIA-AASI instructors as the core of this new movement, and how the RenounPro community fosters connection both online and on the mountain. You’ll also hear how instructors can get involved, lead their own events, and access exclusive member perks.