Geico is shaking up its agency roster after 31 years with The Martin Agency. What does this mean for the future of AOR relationships? Brian Bonilla, Senior Agency Reporter at Ad Age, joins Geno Schellenberger to break down this major shift, along with the Omnicom-IPG merger, the largest holding company deal in decades. We also explore how these industry moves could lead to more independent agency startups, the rise of roster models, and what aspiring advertisers should watch for in 2024.

Plus, insider insights on Super Bowl ads, A-List agencies, and more.

Connect with Brian: https://www.linkedin.com/in/brian-bonilla-40631783/

Connect with Geno: https://www.linkedin.com/in/genogeno/