This week, Avery and Sam dissect three major cultural shifts happening: Web3 going mainstream, creator influence reaching new heights and the increasing financialization of culture.

In this episode, hosts Avery and Sam discuss the McDonald's x Doodles partnership and what it signals for Web3 brand collaborations. They also explore the growing power of creators and influencers, using Jake Paul's recent Netflix boxing match as a recent case study and finally, they dive into crypto's latest bull run and why everyone from 12-year-olds to art collectors are trying to cash in on the culture market.

Links mentioned from the podcast: 

• 110M Doodles coffee cups appear at McDonald’s across the US: NFT Collector
• Netflix Says Mike Tyson-Jake Paul Was a ‘Huge Success,’ While Acknowledging Tech Issues
• ‘The world's most expensive banana’: Maurizio Cattelan’s Comedian fetches $6.2m at Sotheby’s New York
• Liz Hagelthorn’s LinkedIn post

Watch this episode on video:

• YouTube
• CoinDesk

Follow us on Twitter: 

• Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

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"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

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