Haun Ventures CMO Rachael Horwitz breaks down how crypto is going mainstream through stablecoins and why the industry needs better storytelling to reach broader audiences.

Haun Ventures CMO Rachael Horwitz shares insights on branding in crypto, from navigating market volatility to building long-term conviction. Drawing on leadership roles at Twitter, Facebook, Google, and Coinbase, she breaks down how crypto challenges conventional tech narratives—and why VCs must rethink how they position themselves in a rapidly evolving space. A strategic lens on the future of venture and Web3.

Links mentioned from the podcast: 

• Rachael’s Twitter
• Haun Ventures Website

Watch this episode on video:

• YouTube
• CoinDesk

Follow us on Twitter: 

• Sam Ewen, CoinDesk

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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.