DJ Skee joins us this week to talk about the evolution of marketing through product placement and the power of nostalgia in collecting.

DJ Skee is a multifaceted entrepreneur known for breaking artists like Kendrick Lamar, Lady Gaga, Lorde and pioneering marketing strategies in music and tech. As the founder of The Realist, he's revolutionizing the sports memorabilia industry through blockchain authentication and innovative collecting experiences. In this episode, Skee shares his journey from teenage hustler to cultural innovator, offering insights on everything from early influencer marketing to the future of digital collecting.

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"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

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