Returning for another season of ‘Gen C’, Sam sits down with Kyle and Jay to learn how they transformed Milk Road into a leading crypto media brand and why they believe media should be the foundation of every business.

Kyle and Jay, co-owners of Milk Road and co-founders of marketing agency Impact3, discuss their journey from meeting in a Toronto bar to building successful crypto-focused businesses. They explain their philosophy of using media to grow communities, simplifying crypto for everyday investors and their expansion plans beyond crypto into macro economics and AI. The pair also share insights on the current market dynamics and why they believe personalities will become increasingly important in differentiating brands in an AI-dominated future.

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"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

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