Marie Schwartz caught up with MaryLeigh Bliss from Ypulse at NRF to talk Gen Z in 2026. The old marketing playbooks? They’re history.

The 20-year trend cycle is over. MaryLeigh explains how social media has created a "firehose" of fragmented trends where Gen Z is nostalgic for everything at once. Whether it’s a 90s reboot or a meme from two weeks ago, the pace is moving faster than most retailers can keep up with.

We’re also seeing the rise of the "AI Detective." Gen Z is hunting for glitches and demanding that AI-generated content be clearly labeled. Transparency is now a requirement for trust, which is why brands like Aerie are winning by doubling down on human authenticity.

Finally, the "post-social" era has arrived. Follower counts don't guarantee reach anymore, the algorithm is the new gatekeeper. From the "social closet" (dressing up for TikTok but living in sweatpants) to the surprising return of cinema-going, this episode covers exactly how to reach the next generation in 2026.

Watch the full interview for the complete Gen Z playbook.