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Share GenAI in Marketing! Did I make this title or GenAI? Welcome Michael Cohen, CDO and ML and AI product and marketing expert in consumer data technologies.
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GenAI in Marketing! Did I make this title or GenAI? Welcome Michael Cohen, CDO and ML and AI product and marketing expert in consumer data technologies.
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GenAI in Marketing. Making Data Simple welcomes Michael Cohen, Chief Data Analytics Officer and ML and AI product and marketing expert in consumer data technologies. Marketing Operations, Automated Decision Activation, Measurement and Analytics, Info Security and Privacy.
- 01:15 Meeting Michael Cohen
- 03:33 The Plus Company
- 08:06 Traditional Approaches to Marketing
- 12:03 The Future of Marketing
- 17:31 Data Augmentin's Role
- 24:46 Data Inputs
- 26:18 The AIOS Product
- 31:39 Algorithms
- 34:03 2 Min Plus Pitch
- 41:13 Aggressive Innovation Roadmaps
- 44:44 Next Marketing Disruption
- 46:33 For Fun
LinkedIn: www.linkedin.com/in/macohen1/
Website: www.macohen.net, https://pluscompany.com
Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.
Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.
View all episodes
By IBM Big Data & Analytics Hub
4.9
88 ratings
Send us a text
GenAI in Marketing. Making Data Simple welcomes Michael Cohen, Chief Data Analytics Officer and ML and AI product and marketing expert in consumer data technologies. Marketing Operations, Automated Decision Activation, Measurement and Analytics, Info Security and Privacy.
- 01:15 Meeting Michael Cohen
- 03:33 The Plus Company
- 08:06 Traditional Approaches to Marketing
- 12:03 The Future of Marketing
- 17:31 Data Augmentin's Role
- 24:46 Data Inputs
- 26:18 The AIOS Product
- 31:39 Algorithms
- 34:03 2 Min Plus Pitch
- 41:13 Aggressive Innovation Roadmaps
- 44:44 Next Marketing Disruption
- 46:33 For Fun
LinkedIn: www.linkedin.com/in/macohen1/
Website: www.macohen.net, https://pluscompany.com
Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.
Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.
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