Welcome to our AI podcast series. Each episode features business leaders from across the telecoms, media and technology (TMT) industry who discuss their AI-related insights, and what AI means to them, their organisation and the industry as a whole.

In this episode, Analysys Mason's Paul Jevons, Director and expert in tech-enabled transformation, and Tom Rebbeck, Research Partner and expert in TMT consumer and business services, discuss:

• why it is important to think about who the winners and losers will be

• the potential impact of GenAI and the three scenarios that could play out in the TMT industry over the coming years

• • the Navigator scenario: what it looks like and who could benefit

• • the Pilot scenario: a more radical situation, and who is best positioned to take advantage

• • the Explorer scenario: bundling connectivity with other services, and how this could shape the industry

• how telecoms operators and other players in the TMT industry can use the scenarios to help with their GenAI strategies.

Find out more about Analysys Mason's AI-related research and consulting services here.

Read the associated article here.