I examine the sin of Geneivat Daat -- theft of another's consciousness through words that might be parse-able but lead another to think something is true which isn't-- as the prevalent sin in a world of fragmented media tailored to incite us, and I relate this to former Jewish Theological Seminar chancellor Arnold Eisen's insight that we readers cheer Moshe on in his riotous act in the name of justsice, only to wonder how we found ourselves in that dubious moral place.