Understanding Gen Z—The New Workforce Generation

Generation Z are popularly characterized as coddled, irresponsible, addicted to tech, naïve, narcissistic and unprepared for adulthood. They also ARE and WILL BE entering the workforce for the next decade.

In this Tugboat Institute® podcast, Roberta Katz, Senior Research Scholar at the Center for Advanced Study in the Behavioral Sciences (CASBS) at Stanford University, deconstructs some of the common stereotypes assigned to this misunderstood demographic. Utilizing findings from three years of research for her book, Gen Z, Explained, Roberta provides scientific insight into the social, cultural and historical determinants that have shaped this next wave of workers.

Listen and learn how to open up the lines of communication between the generations.