On the eve of the New York International Auto Show, Genesis took the wraps off its new Genesis Magma Racing GMR-001 Hypercar at Genesis House. Since you can't be there, I shot the introduction video and unveiling. It will be laying the groundwork for the team's 2026 WEC debut, and then the 24 Hours of Le Mans. Designed at Genesis Design Europe under Chief Creative Officer Luc Donckerwolke, the powertrain and chassis are being developed in partnership with ORECA Motorsport. No words here, just video.