George Coleman is co-CEO of Current Global, formed last year by the merger of two of Interpublic’s PR firms, US-based Current Marketing and Weber Shandwick unit Creation, which he founded. Coleman joins EMEA editor Maja Pawinska Sims on the PRovoke podcast to talk about how the PR industry can rise above unconscious bias and tribalism on social media, particularly in febrile political and social times, and why PR teams need input from a broader range of specialists to avoid “marketing by selfie stick,” including behavioural scientists.