There are few destination assets as powerful as the Arts in helping to define and magnetize a community...and, for more than just Tourism. George Tzougros (co-founder of the National Creativity Network and Executive Director of the Wisconsin Arts Board) joins DMOU for a wide-ranging discussion of how DMOs can more effectively promote and nurture the creative artists and initiatives that exist all around us. You'll also come away with a deeper understanding of how the Arts can create a powerful platform for community development.