Marketing conferences and events are a great way to generate buzz around your organization. With Cvent Connect right around the corner, it’s time to take a peek behind the curtain to discover what you can expect from this year’s event.

In this episode, Robin Clark (https://www.linkedin.com/in/robin-clark-972872110/), Senior Manager of Event Marketing and Trade Shows at Cvent (https://www.cvent.com/), joins the show to share her insights on planning a successful experience. Robin details the importance of getting your audience to attend the event, and explains how utilizing incentives can be a great way to increase your numbers. She also explains that using personas when creating attendee guides, you can begin to create an event that is curated towards your audience. You’ll also gain a sneak peek at what’s to come at this year’s Cvent Connect. This year is part industry event, part user conference, with a shift in weight towards the latter. And discover why keynotes like Hannah Beachler and Deanna Marsigliese were chosen to take this experience to the next level.

In this episode, you’ll learn:

How to prepare your team to run a successful sales kickoff

The importance of curating your keynotes to match your audience

Why offering a virtual experience can help grow your event’s reach