Whether you're building a company, leading a team, or chasing storms, the messes you avoid at the top save you from chaos down below.

Shawn invites Jeff Shardell—former Google exec, founder of Humble Brands, and literal storm chaser—onto the show to unpack the Shawnism: “Get It Right At The Top And Everything Works Out.”

From leadership lessons to lightning strikes, Shawn and Jeff explore how simplicity, intentionality, and building the right team from the start can shape the entire culture of a company. They discuss the importance of recognizing your own strengths (and your competitors’ weaknesses), why innovation often rolls up from within, and how the best leaders know when to step in—and when to get out of the way.

Jeff also shares his wild passion for storm chasing and how the risk, unpredictability, and strategy required in the field mirror the very same traits needed in business.

If you want to build a company that grows in a way that lasts—start at the top, and everything else will follow.

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