Get Keen

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this new episode, Dan tackles the question dominating headlines: is the Australian property market actually on the edge of collapse, or are we being played by sensationalism again? After living through the GFC, the Brisbane floods and COVID, he breaks down what’s really happening beneath the noise.

◼️ Why today’s “crash talk” doesn’t match what a real crash looks like

◼️ How media fear cycles distort the market and trigger emotional decisions

◼️ The real forces cooling the market right now, and what they actually mean

◼️ Why buyers who act during uncertainty historically come out ahead

◼️ The skills agents must sharpen to survive the next 12-18 months

Timestamps:

00:00:00 - Introduction

00:01:43 - A Walk Down Memory Lane: Real Estate Experience

00:03:55 - Understanding Market Crashes vs. Softening

00:05:20 - The Role of Media in Real Estate Perception

00:08:40 - Current Market Analysis: What to Expect

00:10:40 - Key Factors Driving Market Changes

00:12:48 - The Importance of Timing in Real Estate

00:14:25 - Market Dynamics: Luxury vs. Entry-Level Properties

00:15:35 - Opportunities for Agents in a Changing Market

00:18:30 - The Long Game: Building a Sustainable Career

00:20:50 - Advice for Sellers in a Declining Market

00:22:30 - Advice for Buyers: Timing and Strategy

00:24:50 - The Critical Role of Agents in Negotiation

00:26:40 - Educating Sellers and Buyers

00:28:30 - Reestablishing Connections and Prospecting

00:30:50 - Mindset and Longevity in Real Estate

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this new episode, Dan sits down with high performer Mikaela Crone to break down the habits, systems and mindset behind consistent results in a shifting market. With over 80 transactions in the past 12 months, Mikaela shares how buyer work, team communication and community presence compound into long term success.

This episode covers:

■ How high performers stay upbeat and competitive

■ Why team communication creates a better seller experience

■ The buyer work strategies that turn into future listings

■ How community involvement becomes real lead flow

■ What keeps agents mentally grounded under pressure

Timestamps:

00:00:00 - Introduction

00:02:06 - Mikaela's Background in Real Estate

00:03:10 - Transition to Leading Her Own Team

00:04:21 - Characteristics of High Performing Agents

00:05:38 - Importance of a Positive Office Environment

00:06:27 - Customer Experience in Real Estate

00:08:17 - Effective Communication with Sellers

00:09:22 - Utilizing Group Chats for Updates

00:10:26 - Community Involvement as a Marketing Tool

00:12:20 - Prospecting Strategies for Lead Generation

00:15:29 - Importance of Working with Buyers

00:16:38 - Balancing Buyer and Seller Focus

00:18:49 - Building Relationships with Buyers

00:20:00 - Long-Term Client Relationships

00:21:42 - Starting Again as an Agent

00:23:17 - Advice for New Agents

00:24:50 - Managing Stress in Real Estate

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

Follow Mikaela Crone:

https://www.instagram.com/mikaelacrone_place/

https://www.facebook.com/mikaelacroneplace/?ref=NONE_xav_ig_profile_page_web

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Leadership fails when it’s built on tactics instead of principles. In this episode, Dan breaks down the laws that determine whether a team grows, stalls or fractures.

This episode covers:

■ Why integrity is the foundation every other skill depends on

■ How EQ shapes outcomes more than technical skill

■ The difference between clarity and certainty in vision

■ What real empowerment looks like inside a team

■ Why your inner circle determines your ceiling as a leader

Timestamps:

00:00:00 - Introduction

00:00:32 - Law 1

00:03:44 - Law 2

00:07:12 - Law 3

00:09:23 - Law 4

00:12:23 - Law 5

00:14:29 - Law 6

00:18:41 - Law 7

00:20:27 - Law 8

00:23:16 - Law 9

00:25:05 - Law 10

00:27:12 - Conclusion: Continuous Leadership Journey

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Most agents talk about building a rent roll, but very few have actually done it from zero. In this new episode, Dan sits down with Adam Saitta to unpack the real journey behind growing 150 rentals organically while running sales, managing a team and building a brand from the ground up.

In this episode, you’ll learn:

■ How he built 150 rentals without a dedicated BDM

■ Why speed, consistency and follow‑up shaped his growth

■ The support structure that kept the business moving

■ How he balanced sales, rentals and ownership

■ What he learned about people, roles and retention

Timestamps:

00:00:00 - Introduction

00:01:09 - Special Guest: Adam Saitta from Benchmark Realty

00:02:04 - Adam's Background and Experience

00:02:29 - Challenges of Running a New Business

00:03:18 - Managing Multiple Roles

00:04:04 - Support Systems and Outsourcing

00:04:24 - Balancing BDM and Sales Roles

00:05:15 - Building a Rent Roll

00:06:08 - Acquiring Rentals and Leads

00:07:20 - Lead Generation Strategies

00:07:40 - Importance of Speed and Consistency

00:08:22 - Effective Follow-Up Processes

00:09:02 - Support Team and Role Evolution

00:09:32 - Benefits of Owning a Business

00:10:16 - Work-Life Balance

00:11:04 - Handling Leads and Personal Time

00:12:06 - Client Relationships and Business Growth

00:13:33 - Building a Valuable Asset

00:14:09 - Long-Term Vision and Legacy

00:15:06 - Office Location and Logistics

00:16:05 - Starting Small and Growing

00:17:12 - Owning Your Own Real Estate Business

00:17:43 - Concerns About Changing Brands

00:18:28 - Transitioning to Own Business

00:20:05 - Lessons Learned as a Business Owner

00:22:47 - Adapting to Change and Growth

00:24:16 - Evolving Roles and Team Strengths

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

Follow Adam Saitta:

https://www.facebook.com/Benchmarkrealestatecairns

https://brecairns.com.au/testimonials/

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this new episode, Dan sits down with Tom Panos to break down what actually changes when the market tightens and the easy wins disappear. They unpack the habits agents built during the boom, the skills needed now, and the conversations that keep campaigns moving when inspections drop and sellers hold on to yesterday’s prices.

In this episode, you’ll learn:

◼️ Why tight, correct pricing matters

◼️ How to use buyer intel to guide sellers

◼️ What double vendor management looks like

◼️ How to run a proper set to sell meeting

◼️ Why newer agents are struggling in a normalising market

Timestamps:

00:00:00 - Introduction

00:02:11 - Personal Experiences in a Downward Market

00:03:16 - Adapting to Changing Market Conditions

00:04:03 - The Importance of Buyer Management

00:05:03 - Market Variations Across Australia

00:05:38 - Strategies of Experienced Agents

00:06:31 - The Need for Frequent Communication

00:08:26 - Educating Sellers on Market Realities

00:09:59 - Understanding the Upgrade Advantage

00:10:30 - The Role of Effective Communication

00:11:47 - Vendor Management and Listing Presentation

00:12:51 - Addressing Genuine Pricing Errors

00:19:09 - Role Play: Pricing Conversations with Vendors

00:27:07 - Setting Expectations with the Set to Sell Meeting

00:30:58 - Knowing When to Let Go of a Vendor

00:34:13 - Final Thoughts on Vendor Relationships

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

Follow Tom Panos:

https://www.instagram.com/tom_panos/

https://www.facebook.com/tompanos.training

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this new episode, we break down the hype around OpenClaw and why so many agents are sinking hours into systems that don’t actually move their business forward. Dan shares what really happens when you try to build your own AI agent and the tools that genuinely save time right now.

In this episode, you’ll hear:

◼️ Why OpenClaw is overhyped for everyday agents

◼️ What AI can’t replace in real estate

◼️ The tools that actually save time without coding

◼️ How Whisper AI changes daily workflow

◼️ Why tech should buy back your time instead of adding complexity

Timestamps:

00:00:00 - Introduction

00:02:09 - The Challenges of Implementing OpenClaw

00:03:58 - Why AI Can't Replace Human Connection in Real Estate

00:05:22 - Using Existing AI Tools Instead of OpenClaw

00:06:46 - Whisper AI: A Game Changer for Voice to Text

00:10:40 - Creating Engaging Social Media Content with AI

00:13:52 - Using Manus for Custom Training Presentations

00:17:25 - Fathom: Recording and Summarizing Meetings

00:20:57 - The Power of Virtual Furniture in Real Estate

00:24:09 - Responding to Emails Efficiently with AI

00:27:43 - Connecting Apps with Manus for Enhanced Productivity

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Most agents think success comes from doing more. But in this episode, you’ll hear why the real shift happens when you get strategic, stay consistent and focus on the calls, connections and behaviours that actually move the needle.

Dan sits down with Meagan Muir from Place Estate Agents, one of Queensland’s highest‑performing agents, who sold 143 properties in the last 12 months at a median price of $1.45 million. She breaks down the daily disciplines, the mindset, the energy and the strategic prospecting that built her momentum from year two onwards.

In this episode, you’ll learn:

◼️ Why early success takes longer than most agents expect

◼️ How Meagan built momentum by tightening her call strategy

◼️ Why energy, speed and solutions‑based thinking set you apart

◼️ The KPIs her team hits daily to stay consistent

◼️ The marketing channels that still work in 2026 and why

Timestamps:

00:00:00 - Introduction

00:02:11 - Meagan's Journey in Real Estate

00:03:35 - Early Challenges in Real Estate

00:04:47 - Key Strategies for Building Connections

00:05:55 - The Power of Energy in Communication

00:07:50 - Solutions-Based Mindset

00:09:21 - The Value of Phone Conversations

00:10:48 - Three Key Competitive Edges

00:12:45 - Finding Momentum in Real Estate

00:14:24 - Analyzing Past Sales for Future Success

00:15:33 - Nurturing the Pipeline

00:16:13 - Focused Strategies for Growth

00:17:16 - Building Community Connections

00:18:08 - Marketing and Branding Insights

00:19:19 - Setting KPIs for Prospecting

00:20:21 - Importance of Market Appraisals

00:21:05 - Addressing Underperformance in Team Members

00:22:57 - Weekly Check-Ins for Accountability

00:23:12 - Marketing Budget and Strategies

00:24:11 - Effective Email Marketing

00:25:15 - Avoiding Ineffective Marketing Tactics

00:27:05 - Preparing for Listing Presentations

00:28:54 - Learning from Lost Business

00:30:16 - Daily Challenges in High-Volume Sales

00:31:10 - Managing Stress and Perspective

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

Follow Meagan Muir:

https://www.instagram.com/meagan.muir/

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Leaving your agency feels huge, emotional and risky, but almost every top performer makes this move at some point. This episode breaks down what really happens when you leave and how to navigate the transition without damaging your reputation or momentum.

In this episode, you’ll learn:

◼️ Why moving agencies is a normal part of a real estate career

◼️ The emotional weight of leaving and how to separate it from the decision

◼️ The danger of staying out of guilt or loyalty to your boss

◼️ Why the resignation conversation is never as bad as you imagine

◼️ How to leave ethically and avoid giving your old agency ammunition

Timestamps:

00:00:00 - Introduction

00:00:53 - The Reality of Moving On

00:01:16 - The Fear and Anxiety of Leaving

00:02:08 - Dan's Personal Experience

00:03:33 - The Norm of Changing Agencies

00:04:28 - The Natural Evolution of a Real Estate Career

00:05:01 - The Importance of Growth and Ambition

00:06:16 - It's Just Business: The Professional Journey

00:07:09 - Emotional Attachment to Your Agency

00:08:24 - Separating Emotion from Business Decisions

00:11:42 - Evaluating Your Current Agency

00:12:34 - The Conversation: Handing in Your Resignation

00:14:09 - The Anticipation vs. Reality

00:15:01 - Keeping the Conversation Professional

00:18:00 - Handling Current Obligations

00:20:06 - The Reality of Legal Threats

00:22:03 - The Cost of Staying vs. Leaving

00:24:01 - Handling Listings and Pipeline

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Most agents aren’t stuck because of the market. They’re stuck because they’re still doing real estate the old way, cold calling, door knocking, mass texting without permission, and wondering why they can’t break through.

In this new episode, we sit down with Josh Sherwood to unpack the modern blueprint behind a $100 million sales year and the systems that built one of Australia’s strongest multi‑office brands.

In this episode, you’ll hear:

◼️ The databasing strategy that takes agents from zero to $500K

◼️ Why permission‑based data outperforms cold calling every time

◼️ How giveaways fill your database with real future sellers

◼️ The segmentation method that makes your texts actually relevant

◼️ How buyer management becomes your strongest listing pipeline

◼️ The questions that win listing presentations before you arrive

◼️ Why genuine care is the real differentiator at the top end

Timestamps:

00:00:00 - Introduction

00:02:10 - Josh's Journey in Real Estate

00:03:07 - Keys to Success in Real Estate Sales

00:04:17 - Fast-Tracking New Agents to Success

00:05:54 - Modern Approaches to Client Engagement

00:07:42 - Effective Competition Strategies

00:09:16 - The Importance of Data Management

00:10:07 - Segmenting Your Database

00:12:15 - Personalizing Communication

00:14:24 - Legitimizing Contact Through Competitions

00:15:03 - The Blueprint for Achieving High Sales

00:16:07 - The Importance of Genuine Care

00:17:48 - Understanding Seller Motivations

00:19:02 - The Value of Buyer Management

00:20:05 - Closing Techniques for Agency Agreements

00:24:38 - Utilizing Surveys for Presentations

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

Follow Freedom Property:

https://www.facebook.com/freedomproperty.com.au

https://www.instagram.com/freedomproperty.com.au/

Explore Freedom Property at freedomproperty.com.au

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Most agents don’t fail because of the market. They fail because of the daily choices that quietly cap their potential.

In this new episode, we break down the uncomfortable truths that keep most agents stuck and show why only a small percentage ever reach their real potential.

In this episode, you’ll hear:

◼️ Why “I’m too busy” is the biggest lie holding agents back

◼️ How fake work becomes the cave agents hide in

◼️ Why rejection isn’t a hurdle but the actual job

◼️ How comfort quietly becomes your career ceiling

◼️ Why your mindset and personal brand determine your long‑term potential

Timestamps:

00:00:00 - Introduction

00:01:04 - The Biggest Lie: "I'm Too Busy"

00:05:01 - Embracing Rejection: It's Part of the Job

00:08:44 - Comfort Zone: Your Career Ceiling

00:10:38 - Talent is Overrated: The Power of Hard Work

00:14:30 - Mindset: Your Success Thermostat

00:16:39 - Building Your Personal Brand

00:19:08 - Commitment: The Key to Sustained Success

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/