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87% of agents quit in 5 years. Here's why.

◼️ The 10 silent business killers sabotaging agents from the inside out

◼️ Inconsistency, short-term thinking, and blaming the market

◼️ Skipping the gym, drowning in admin, avoiding social media

◼️ The blueprint to build a million-dollar business that lasts

Timestamps:

00:00:00 Introduction

00:01:00 - Why 87% of Agents Quit in 5 Years

00:01:17 - The 10 Silent Business Killers

00:02:10 - Career Killer #1: Playing the Short Game

00:04:47 - Career Killer #2: Inconsistency

00:06:26 - Career Killer #3: Blaming Everything Else

00:08:00 - Career Killer #4: Taking Calls for Granted

00:09:38 - Career Killer #5: Looking for the Easy Way Out

00:12:05 - Career Killer #6: Going to Bed Late and Skipping the Gym

00:14:28 - Career Killer #7: Worrying About Things You Can't Control

00:20:46 - Career Killer #8: Being Self-Conscious About Posting on Social Media

00:25:00 - Career Killer #9: Drowning in Admin Instead of Prospecting

00:27:36 - Career Killer #10: Thinking Too Small

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DISCLAIMER

This content is for educational and motivational purposes only. This is not business, financial, or legal advice. Results and success in real estate vary significantly based on individual effort, market conditions, location, and personal circumstances. Past performance and success stories do not guarantee future results. Before making any business decisions or investments, consult with qualified business advisors and professionals in your market. Your success depends on your own effort, dedication, and execution.

In this episode of the Get Keen Podcast, Dan sits down with Jason Song, one of Brisbane’s highest‑performing agents and a top performer across the Ray White network, to reveal the hidden sacrifices and standards behind selling $130M in property. Jason opens up about the near‑collapse of his marriage, the mindset hacks that pulled him out of the victim zone, and the daily awareness practices that keep him growing. He shares how he builds a team culture of loyalty and hard work, the red flags that signal someone isn’t the right fit, and why attitude matters more than hours. From late‑night negotiations and rewarding dedication, to the mental battles agents rarely talk about, this episode is packed with raw lessons on resilience, leadership, and the personal cost of high performance. A must‑listen for agents who want to understand what it really takes to reach the very top of real estate without losing what matters most.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

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Follow Jason Song:

https://www.facebook.com/jason.song.902604

https://www.linkedin.com/in/jason-song-22a913133/

Timestamps

00:00:00 - Introduction

00:01:15 - Jason's Impressive Sales Achievements

00:03:27 - Sacrifices for Success: Family and Work

00:06:39 - Learning from Real Estate to Improve Relationships

00:08:07 - Tony Robbins' Relationship Advice

00:14:01 - Including Family in the Business

00:16:07 - The Role of Counseling in Real Estate

00:18:01 - Using Physical Actions to Change Mental State

00:22:08 - Choosing Your Hard: Success vs. Failure

00:26:43 - Turning Challenges into Opportunities

00:27:17 - Talent vs. Hard Work

00:30:24 - Rewarding Dedication and Hard Work

00:32:22 - Red Flags in Team Members

00:34:02 - Evaluating Team Members' Fit

00:35:07 - The Importance of Self-Motivation

In this episode of the Get Keen Podcast, Dan breaks down the six conversations that will either make or destroy a real estate career. These are the conversations most agents avoid, the ones that cost them money, listings, confidence, and long‑term growth. From negotiating your commission split, to handling overpriced listings, to firing clients, to leaving the wrong agency, Dan reveals the psychology, scripts, and frameworks behind each one.

This episode is a must‑listen for agents who want to raise their standards, protect their value, and build a long-term career they’re proud of.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

00:00:00 - Introduction

00:01:44 - Conversation 1: Commission Split Negotiation

00:06:01 - Conversation 2: Discussing Overpriced Listings with Sellers

00:12:42 - Conversation 3: Firing a Difficult Client

00:16:02 - Conversation 4: The Decision to Leave Your Agency

00:20:46 - Conversation 5: Delivering Bad News to Buyers

00:25:21 - Conversation 6: Handling Commission Negotiations at Listing Presentations

00:29:30 - Conclusion: Mastering the Six Conversations

In this episode of the Get Keen Podcast, host Dan sits down with Jordan Strudwick, founder of Strud Property, to unpack what it really takes to build a high‑performing real estate business. From selling over 100 homes a year as an agent to leading a team of 70 and generating more than $500 million in sales, Jordan shares the blueprint behind his rapid rise. The conversation dives into the difference between being a great agent and being a great business owner, the importance of clarity and structure, and how leadership, environment, and personal standards drive success. Packed with lessons on scaling, recruiting, and inspiring teams, this episode is a must‑listen for agents who want to grow beyond sales and build an empire.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Follow Jordan Strudwick:

https://www.instagram.com/jordanstrudwick/

https://strudproperty.com.au

https://www.youtube.com/@jordanstrudwickk

Timestamps

00:00:00 - Introduction

00:01:08 – Guest Intro: Jordan Strudwick’s Journey

00:02:12 – Building Strud Property in 4 Years

00:03:51 – The Blueprint: Foundation, Growth, Domination

00:06:40 – Agent vs Business Owner: Key Differences

00:08:08 – Becoming a Master Agent Before Leading Others

00:09:01 – Recruiting Agents Without Cold Calls

00:10:18 – Environment & Standards: $500K GCI Rule

00:12:14 – Young Agents Cracking $1M Early

00:13:33 – Setting Standards for Associates & Teams

00:14:50 – Leadership, Mentorship, and Team Culture

00:15:37 – Motivation Beyond Money: Winning & Clout

00:17:09 – Jordan’s “Why”: Changing the World

00:18:12 – Building an Orphanage in the Philippines

00:20:28 – Mistakes & Lessons: Structure and Leadership

00:22:07 – Leading by Example: Health, Family, Integrity

In this episode of the Get Keen Podcast, host Dan Lee, founder of Plum Property, takes on one of the most controversial topics in real estate, ethics. With public trust in agents at an all‑time low, Dan unpacks why the industry is often viewed as dodgy and highlights the damaging practices of underquoting, dummy bidding, and high‑pressure tactics. He shares practical steps agents can take to protect their license, handle multiple offers fairly, communicate honestly with buyers and sellers, and build a career based on integrity.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

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Timestamps

00:00:00 - Introduction

00:02:10 - Ethics in Real Estate

00:03:31 - Ivan Bresic's Perspective

00:05:00 - High-Profile Allegations in the Industry

00:08:53 - The Importance of Integrity

00:09:14 - Following the Rules of Fair Trading

00:11:00 - Managing License Expiry

00:12:57 - Handling Multiple Offers

00:15:39 - Avoiding Underquoting

00:20:00 - Ethical Competition Among Agents

00:23:58 - Avoiding Negative Talk About Competitors

00:25:15 - Maintaining Commission Agreements

00:26:08 - Honesty in Pricing

00:28:38 - Respecting Client Communication Preferences

00:29:21 - Over-Promising vs. Under-Delivering

00:30:37 - Professionalism in Conduct

In this episode of the Get Keen Podcast, host Dan Lee, founder of Plum Property, dives into the world of real estate with a focus on lead generation strategies and the importance of energy in the competitive market. Dan emphasizes that while established agents may dominate in reputation, newcomers can leverage their enthusiasm and innovative approaches to stand out. The episode also discusses the benefits of auction marketing and how to navigate private treaty offers effectively. With insights from high-performing agents and agency owners, this episode is packed with tools and strategies to help listeners grow their real estate careers and achieve success. Tune in to learn how to elevate your business and live your best life!

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Ethan:

https://www.instagram.com/ethan.petrie.raywhite/

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Timestamps

[00:00:00] Introduction

[00:02:55] Awards at Ray White.

[00:05:28] Sticking to your niche.

[00:10:34] Focus on core market strategy.

[00:11:21] Building trust through human connection.

[00:15:45] Attraction through consistent prospecting.

[00:19:10] Winning and losing in sales.

[00:22:18] Energy in Listing Presentations.

[00:26:01] The unit market resurgence.

[00:30:03] Auction benefits in real estate.

[00:33:49] Auction benefits for selling.

In this episode of the Get Keen Podcast, host Dan Lee dives into the critical topic of property pricing and its impact on successful real estate sales. He emphasizes that every property can attract offers and sell if priced correctly, regardless of its condition or location. Dan shares his expert strategies for helping sellers adjust their expectations and understand the true market value of their homes. Drawing on his extensive experience in the industry, he highlights the importance of educating clients and the nuanced salesmanship required to guide them through the pricing process. Tune in to gain valuable insights that will help you maximize your real estate career and achieve better outcomes for your clients.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

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Timestamps

[00:00:00] Introduction

[00:01:14] Pricing properties correctly.

[00:04:36] Sellers overvalue their homes.

[00:09:44] Educating sellers on home pricing.

[00:12:54] Importance of excitement in sales.

[00:15:34] Open home strategy communication.

[00:20:56] Open home results and strategy.

[00:24:50] Pricing strategy for real estate.

[00:27:08] Pricing strategy for real estate.

[00:30:38] Compliment before harsh news.

[00:34:28] Starting a real estate business.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this episode, Dan jumps straight into the toughest real estate objections agents hear every day — from commission cuts to DIY sellers to “we’ll wait for the market to improve.” Instead of sourcing questions from socials, he lets ChatGPT generate the top objections and answers each one completely off the cuff. If you’ve ever been stuck in a listing presentation, battling unrealistic expectations, or trying to articulate your value, this episode gives you simple, clear, high-impact ways to respond on the spot.

Follow Daniel:

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Timestamps

[00:00:00] Introduction

[00:00:37] Why tiny savings won’t win big results

[00:01:19] Using ChatGPT to generate real agent objections

[00:02:21] Objection: “We want to wait for the market to improve.”

[00:03:41] Objection: “We paid less last time.”

[00:05:24] Objection: “We just want to test the market first.”

[00:07:35] Objection: “We want to try selling it ourselves.”

In this episode of the Get Keen Podcast, host Dan Lee welcomes back the esteemed real estate coach Tom Panos for an insightful discussion on maintaining momentum in real estate sales as the year comes to a close. They emphasize the importance of not becoming a "nine-month agent" by taking your foot off the gas during November and December. Instead, agents should focus on setting up business opportunities to ensure a strong start in January and February. Dan and Tom share strategies and insights that can help real estate professionals thrive in their careers, even during the holiday season. Tune in for valuable tips on how to prepare for the upcoming year and keep your business growing.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Tom:

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Timestamps

[00:00:00] Introduction

[00:00:47] Real estate training evolution.

[00:05:01] Importance of November for agents.

[00:10:28] Momentum in real estate listings.

[00:13:33] List in 25, launch in 26.

[00:15:34] Buyers' desperation in hot market.

[00:21:24] Personal touch in real estate.

[00:24:28] The impact of alcohol consumption.

[00:27:46] Drinking habits and performance.

[00:33:18] Early vendor sign-up strategies.

[00:35:27] Building your own brand.

In this episode of the Get Keen Podcast, host Dan Lee welcomes back Pat Ivey, a prominent real estate agent from north Brisbane. They discuss the importance of building long-term relationships in the real estate industry and the value of investing in connections today to reap benefits in the future. Pat shares his experiences, including how acts of kindness, like offering unlimited coffee tabs at a local restaurant, can foster community relationships and enhance networking opportunities. The conversation emphasizes the significance of never underestimating anyone’s potential connections and how establishing a strong reputation can lead to referrals and growth in one’s real estate career. Tune in for valuable insights and strategies to elevate your business and personal life.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Pat:

https://www.instagram.com/pativey_/?hl=en

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Timestamps

[00:00:00] Introduction

[00:03:22] High-hanging fruit in real estate.

[00:05:20] Relationship building in real estate.

[00:08:17] Long-term relationship building strategy.

[00:14:05] Importance of community connections.

[00:16:08] Importance of treating inquiries well.

[00:19:31] Team structure and dynamics.

[00:24:06] Team prospecting and performance metrics.

[00:27:16] Prospecting strategies for associates.

[00:30:11] Hiring criteria for prospectors.

[00:34:29] Hustle and team commitment.