Please open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.
Title: Customer Service Is Just Foreplay
Subtitle: The Modern Customer Experience Will Separate You from Your Competition
Author: Jason Cass, Brian Appleton
Narrator: Drew Birch
Format: Unabridged
Length: 2 hrs and 14 mins
Language: English
Release date: 07-22-15
Publisher: Cappleton, LLC
Ratings: 2.5 of 5 out of 2 votes
Genres: Business, Commerce & Economy
Publisher's Summary:
Business as usual gets a new life in Customer Service Is Just Foreplay. This information-packed guide is filled with relevant, modern practices and principles that can be applied to any agent or agency in the insurance industry.
Client interactions have made a major shift over the past decade. Merely providing good customer service has been surpassed by digital tools and strategies that make up a great customer experience. Mobile apps, online chat, and payment systems - as well as 24/7 accessibility - aren't just extras anymore. Agents are charged with evaluating and changing out-of-date business models to keep pace with online competitors.
Jason Cass, owner of JDC Insurance Group, is a thought leader, speaker, agency owner, and champion for the independent insurance industry. As an entrepreneur, Jason has firsthand experience building a profitable agency that can be run both virtually and digitally. In Customer Service Is Just Foreplay, Jason will show you how to do the same.
Members Reviews:
Passion, wisdom, humor. Every insurance agent should read.
Jason knows insurance, but more importantly he understands marketing and sales. Let's face it, no matter how much you know about (or think you know about) insurance, you still have to be able to market and sell yourself and your agency in today's marketplace.
Jason has provided a roadmap filled with practical ideas and humor to give you and your agency and edge. The one think that I can promise you is that Jason is passionate about serving others in the insurance industry. He cares and this book wraps up his wisdom and sprinkles it with passion to make it a must read.
Loaded with practical ideas for today's insurance agent
A must for every independent agent !!!
Practical ideas for today's insurance agent to be able to continue to compete against the threat of online competition. Jason gives great actionable tips on how agents can embrace technology and other "non" technical tactics to help drive growth and retention.
A couple of my favorite quotes:
"The agents who come out on top will be those who are most responsive to new ideas"
"Communicate with customers by electronically funneling all conversations to your management system through digital platforms such as text, email and social media"
Regarding an agency website:
--- "Images and videos should also be prominently featured. Incorporate real pictures and background information on your agency and staff, a component thatâs shown to be critical in customer engagement."
-- "Unlike online-only insurance companies, you have the advantage of creating personal relationships with customers. Assigning a face to a name is one extra step thatâll set you apart."
-- "Itâs time to stop thinking of your website as a digital business card and start thinking of it as a customer conversion system."
-- "A website is one of the most important tools your agency has. If used properly, it can turn opportunities into leads and leads into paying customers"
Advice that hits all the right notes
As a longtime daily newspaper executive editor (later in marketing/PR), I always passed along advice to reporters that my mentor give me: Make your story sing and know when the music is over.