Get Popular Audiobook Authors in Business, Marketing

Please open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.

Title: Disciplined Dreaming

Subtitle: A Proven System to Drive Breakthrough Creativity

Author: Josh Linkner

Narrator: Marc Cashman

Format: Unabridged

Length: 6 hrs and 50 mins

Language: English

Release date: 07-18-11

Publisher: Dreamscape Media, LLC

Ratings: 4 of 5 out of 32 votes

Genres: Business, Marketing

Publisher's Summary:

We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity - at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz - as well as hundreds of interviews with CEOs, entrepreneurs, and artists - into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results. Disciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace.

©2011 Josh Linkner (P)2011 Dreamscape Media, LLC

Critic Reviews:

"In today's fiercely competitive global marketplace the most important resource any business has is the creative thinking of its people. In Disciplined Dreaming, Josh Linkner lays out a road map that will guide individuals, teams, and companies to higher levels of creativity. It is a journey that will lead to better ideas and breakthrough thinking - and those who take it will also have a lot of fun along the way." (Bill Ford, executive chairman, Ford Motor Company)

"The creativity gap is real and it's getting worse. Josh Linkner challenges you to become a disruptive force for change, and I hope you will." (Seth Godin, author, Linchpin and Purple Cow)

"Josh Linkner is a tremendous business leader who has established a successful and sustainable company, as well as a culture that nurtures employees to help them maximize their potential." (Hon. Jennifer M. Granholm, governor, State of Michigan)

Members Reviews:

Worth every penny of it

I think even if you don't consider yourself as a creative person. The book will serve you well to understand the landscape of creativity and lay down a structure to harness your own as well as your teams/ organisation's creativity. Once you understand the core concepts, you can get creative and adapt it to your creative project or organisation. Information presented is quite dense and may require you to listen to it multiple times so don't forget to place and document bookmarks. Goodluck!

Please open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.

Title: Mind Capture (Book 2)

Subtitle: How You Can Stand Out in the Age of Advertising Deficit Disorder

Author: Tony Rubleski

Narrator: Tony Rubleski

Format: Unabridged

Length: 3 hrs and 40 mins

Language: English

Release date: 06-01-11

Publisher: Brilliance Audio

Ratings: 4 of 5 out of 3 votes

Genres: Business, Marketing

Publisher's Summary:

In this second book in the Mind Capture business series, you'll discover:

In each generation, a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to positively impact your sales, market, and industry, you've found the perfect book.

Members Reviews:

Five Stars

Perfect with an extra surprise made me very happy

This new book of Tony's is even better than the first one!!!

Tony has been a friend of mine for some years now and we mutually respect the work each other does. When he published his first book of Mind Capture, I felt it was so good, I bought copies and gave them to all my current and new clients. I will do the same with this updated and powerful Mind Capture version II.

Tony has done it again!

I am a long time follower of Tony Rubleski and his real-world marketing strategies. I've been anxiously awaiting the publication of this newest title - Mind Capture: How You Can Stand Out In the Age of Advertising Deficit Disorder. I couldn't get my hands on the review copy fast enough...with highlighter and post-its in hand...to look for new ideas on how I can help my clients (primarily travel/tourism/entertainment markets) get noticed in this fast paced world of ours. Tony's easy-to-follow marketing ideas are perfect for those just getting started in promotion. His practices are also reminders to those of us who have been making a living at it for years that it doesn't have to be rocket science to work. We often over think the processes and Tony's book helps us come back to the simplicity of it all. No matter your business, every single employee contributes to marketing and PR, whether it's in their title or not. This book reinforces that. I recommend that CEOs buy multiple copies and distribute them with the paychecks on Friday. It's a bonus your employees will greatly appreciate -- and one that you ultimately will benefit from. KUDOS Tony...job well done (again)!!!

A Must Have For All Business Owners!

If you are already in business or thinking about going into business you better be using Mind Capture as your personal marketing bible! The book is so well written and covers EVERYTHING that any business owner will ever need to know about getting real live ready to spend money customers to actually come into their business! I really liked the fact that there were so many real world proven examples that I could follow and use for my own business. In fact I've already implemented a couple of the new ideas that I got from the book that have had a BIG impact on my sales within 9 days of reading the book! This is the holy grail of marketing books! It is a MUST read!

Patrick LaBelle/Image Media Inc.

Long Time Reader First Time Reviewer

Scott Seifferlein here, long time Rubleski reader, first time reviewer.

I am really P.O'd! I'll tell you why in a sec.

I picked up a pre-release copy of Tony's new book on Friday and was fortunate enough to be at his speaking event for the Lakeshore Business Community. He even autographed the book for me!

Well, this is why I am P.O'd! I finished the book Sunday afternoon. And now I have a ton of work to do! Can you believe it this book actually gave me work to do! I ear-marked 29 pages to refer back to and implement in my business.

Please open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.

Title: The Dragonfly Effect

Author: Jennifer Aaker, Andy Smith

Narrator: Andy Smith

Format: Unabridged

Length: 4 hrs and 41 mins

Language: English

Release date: 01-10-11

Publisher: Audible Studios

Ratings: 4 of 5 out of 44 votes

Genres: Business, Marketing

Publisher's Summary:

Here are proven strategies for harnessing the power of social media to drive social change. Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal.

Named for the only insect that is able to move in any direction when its four wings are working in concert, this book:

The Dragonfly Effect shows that you don't need money or power to inspire seismic change.

Members Reviews:

Amazing concepts, presented in an easily understood format.

The Dragonfly Effect has introduced and demonstrated the use of a truly amazing framework for creating a movement. The framework is easy to use and highly transferable and so this book will be both helpful and interesting to a wide variety of individuals. If you're looking to start a campaign or movement this book is a must!

Please open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.

Title: Steal These Ideas

Subtitle: Marketing Secrets That Will Make You a Star

Author: Steve Cone

Narrator: Steve Cone

Format: Unabridged

Length: 3 hrs and 45 mins

Language: English

Release date: 04-07-10

Publisher: Audible Studios

Ratings: 3 of 5 out of 6 votes

Genres: Business, Marketing

Publisher's Summary:

Steve Cone, an advertising and marketing veteran of nearly 30 years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity, has the kind of hard-earned, high level experience that translates into valuable, tested ideas on what really works - and doesn't - in marketing.

Cone delivers hundreds of pearls in a a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising with all the candor and freshness you'd expect from a a knowledgeable good friend in the business. Illustrated throughout with examples of the good, bad, and ugly in advertising, this is the stuff no one ever teaches.

Critic Reviews:

"Peppered with practical lessons and engaging anecdotes. All in all, there are plenty of ideas worth stealing here." (The Wall Street Journal)

Marketing mavens who treasure their jobsor better yet, want to move aheadwill find themselves constantly using Cones incredible cache of ever-insightful tips and ideas as their guide to innovation and success. (Steve Forbes)

With Steal These Ideas! Steve Cone provides a clear and no-nonsense guide for getting it done now. (Faith Popcorn)

Members Reviews:

Not for the Small Business

This book is written by a guy who has done major marketing campaigns for huge companies. He is very "old school" and barely covers the Internet. If you are working for a marketing group in a Fortune 500 company and buying TV and hiring spokespersons, then this might be a good reference. As a reference for a small business, there is not a lot here.

Steve urges the use of professional spokespersons. Too bad he did not hire a professional narrator. Much of the narration is disjointed and unprofessional. He should have followed his own advice.

Outdated On Delivery

I really wanted to like this book. The author presents solid ideas that, unfortunately, the world has moved beyond. The author spends most of the text describing how to create effective newspaper and magazine campaigns, and that's about it. The web and associated channels are virtually ignored. In fact, the most significant discussion of websites concerns what font and size type to use when listing your website on your newspaper and magazine print ads.

The most ironic thing about this work is that the author starts out by saying that there will not be a follow on because this work is comprehensive and will stand as is for a long time. If this book had been released 50 years ago, the author would have been spot on, a radical, and a visionary. Today, this work stands as an anachronism.

Sorry Steve

Please open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.

Title: Herd

Subtitle: How to Change Mass Behaviour by Harnessing Our True Nature

Author: Mark Earls

Narrator: Dennis Holland

Format: Unabridged

Length: 12 hrs and 54 mins

Language: English

Release date: 03-26-10

Publisher: Audible Studios

Ratings: 3.5 of 5 out of 53 votes

Genres: Business, Marketing

Publisher's Summary:

Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuro scientists suggests that our species is designed as a herd or group animal.

Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.

To open the mind of the business listener, Herd provides a host of unusual examples and anecdotes, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.

Critic Reviews:

"It will change the way you think about marketing. It will also change the way you think about yourself." (Marketing Direct)

Members Reviews:

Herd is a winner

Incredibly insightful and practical, Herd draws one's focus to the principles at play in group behaviour. From educators to marketers this book is an investment in common sense and canny thinking. It drives home the point that groups of people look for authenticity and want to belong. The modern trend of marketing on superficial values has disillusioned these groups and they are now less trusting of the "message" (skeptics) and are more inclined to follow the herd- rightly or wrongly. Mark Earls has done a terrific job of putting these issues in perspective.

Escuche este audio libro completo gratis en https://hotaudiobook.com

Título: El poder de la mercadotecnia audaz [The Power of Audacious Market Research]

Autor: Joe Vitale

Narrador: Juan Guzman

Formato: Abridged

Duración: 2 hrs

Idioma: Español

Fecha de publicación: 02-27-10

Editor: FonoLibro Inc. (Audiolibros - Audio Libros)

Calificaciones: 4 de 5 de 27 votos

Categorías: Business, Marketing

Resumen del editor:

FonoLibro se complace en presentar el audiolibro en español El poder de la mercadotecnia audaz de uno de los maestros de El Secreto y experto del comportamiento humano y la mercadotecnia, Joe Vitale.

En este increíble programa, Joe Vitale revela los métodos extraordinarios e inusuales de personas que atrajeron mucho dinero y atención a ellos y a sus negocios sin mucho esfuerzo, ni tiempo. El poder de la mercadotecnia audaz, revela cómo puedes usar los 10 secretos probados de los titanes, magnates y multimillonarios para enriquecerte en tu propio negocio.

Te fascinarán las historias acerca de P.T. Barnum, Harry Houdini, Donald Trump, Madona, Mark Twain y muchas otras personalidades.Ya sea que tu compañía grande o pequeña, en este audiolibro aprenderás las ideas que necesitas para pegarla fuerte en tu negocio.

En El poder de la mercadotecnia audaz aprenderás a:

Atrae la riqueza y la abundancia que mereces con estos probados secretos para el éxito. Qué esperas escucha este audiolibro.

Please note: This audiobook is in Spanish.

Opiniones de los miembros:

Tiene puntos básicos de mercadeo

Son puntos muy básicos de mercadeo. Creo que es útil para personas que estan empezando en esta ciencia.

Excelente audio libro!

Excelente audio libro!

Muy buena información para hacer crecer tu negocio.

Muy Recomendable.

Bien Narrado.

El poder de la mercadotecnia audaz

Este audio no está completo le falta las técnicas 2 y 3 que pueden hacer

Please open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.

Title: First in Thirst

Subtitle: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon

Author: Darren Rovell

Narrator: Dick Terhune

Format: Unabridged

Length: 6 hrs and 11 mins

Language: English

Release date: 12-15-09

Publisher: Audible Studios

Ratings: 4 of 5 out of 32 votes

Genres: Business, Marketing

Publisher's Summary:

Remember the Cola Wars, with Coke and Pepsi battling it out year after year for supremacy in the soft-drink market? Or what about the Burger Wars, the legendary slugfests between McDonald's and Burger King? Then of course, there were the Sports Drink Wars. If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would-be rival.

Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since. But Gatorade is more than just a triumph of branding. First, it's a trusted product that has been scientifically proven to do what it claims to do. Second, Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst.

Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company's history. With unprecedented access to the inventors, the marketers, the analysts, and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan "Be Like Mike" endorsement deal.

With refreshing candor, First in Thirst also offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps (there have not been many) that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene.

Critic Reviews:

"[A] fascinating new book....[Author] Rovell does an excellent job keeping a business story moving by interweaving plenty of sports and bigger picture ideas into First in Thirst. There is enough here for the businessperson, the sports fan and anyone who loves a story about how one small, simple idea could become so big." (Yahoo! Sports)

Members Reviews:

Prerequisite for Marketing

It's interesting, but it's pretty much all about marketing for the drink. I was hoping for a bit more, like In-N-Out Burger by Stacy Perman, but this book is too structure, where you feel that you are reading a text book for an prerequisite to get into the program in advertising.

Interesting, excruciating, interesting

Would you recommend this audiobook to a friend? If so, why?

I would recommend this book to many people who are interested in sports and sports performance. Gatorade was and is (there are many forms available only to sport teams or on their website) designed for fluid replacement. It's not for sipping while eating your sandwich at lunch. The science behind the drink is very interesting along with the personalities of the doctors that developed the drink.

What was one of the most memorable moments of First in Thirst?

There isn't one in particular but a pattern that shows up throughout the book and the timeline/history about how much athletes truly believe in and use this product.

Please open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.

Title: The Brand Bubble

Subtitle: The Looming Crisis in Brand Value and How to Avoid It

Author: John Gerzema, Ed Lebar

Narrator: Peter Ganim

Format: Unabridged

Length: 8 hrs and 37 mins

Language: English

Release date: 06-25-09

Publisher: Audible Studios

Ratings: 3.5 of 5 out of 12 votes

Genres: Business, Marketing

Publisher's Summary:

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands.

Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

Members Reviews:

Maybe the Fundamental Post WWII Business Insight

Sometime in the 50s American businessmen started discovering that brand was as valuable as quality or value. Eventually, the mainstream view evolved to something dangerously close to brand dominates all else in business.

These guys are number crunchers who have for decades attempted to quantify the value of brand, mostly so that businesses can figure out whats working and whats not.

This book claims that recently (maybe in the last 10 years) something fundamental has shifted in the numbers. The old model is breaking down. Philosophically a true Black Swans cannot be anticipated, but a lot of what people call black swans have a tell, the model starts breaking a little before the unthinkable occurs. That the model must break before an event that the model forbids can occur is tautological. That the model often starts breaking enough in advance of the black swan to offer some warning suggest that we need a new category for unthinkable but slightly predictable events. A gray swan.

This is exactly the plot to the movie Margin Call.

These authors are saying that for brands, now is that midnight moment in the movie. The change has occurred, the bubble will burst, it cant be stopped, but it hasnt happened yet. The drama is what to do before the sun comes up.

Well almost; they hedge their call a little. Specifically they suggest that the data supports the possibility of a new kind of brand thats a little like an anti-brand. This is of no use to most large cap American companies; they are committed, but its instructive for entrepreneurs. The post-brand-bubble brand will be all about change, the promises of future innovation, dynamism, and energy.

Please open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.

Title: Rubies in the Orchard

Subtitle: How to Uncover the Hidden Gems in Your Business

Author: Lynda Resnick, Francis Wilkinson

Narrator: Lynda Resnick

Format: Unabridged

Length: 4 hrs and 53 mins

Language: English

Release date: 02-17-09

Publisher: Random House Audio

Ratings: 3.5 of 5 out of 23 votes

Genres: Business, Marketing

Publisher's Summary:

In Rubies in the Orchard, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them.

Resnick believes that every company can find "rubies in it's orchard", elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer.

Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004.

A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her "mistake" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power.

Critic Reviews:

"Using sound advice, a wealth of first-hand experience, historical perspective, and fierce self-confidence, Lynda Resnick has written a very useful and practical book. Anyone starting a business or running an entrepreneurial venture should [listen]." (Martha Stewart)

Members Reviews:

Not much rubies in this orchard

Most of the book is all about patting herself on the back and promoting her company and its brands. There's no denying the woman has been successful but with the cash to back her up her advice seems to be out of touch with the start-up companies in today's economy. I think the woman has too much time on her hands and decided to "write" a book.

Just ok

The book is ok. It's a somewhat interesting autobiographical work from a shameless self-promoter. What else would you expect from a marketer. There are no insights to be learned, but it can be entertaining for those who find the author or the subject matter (i.e. very superficial approaches to marketing) of interest. I probably would've found it interesting when I was in seventh grade...

Pom Juice Commercial

Very disappointing. The book reads more like a commercial of all the businesses the author has been involved with through the years. I kept listening thinking it was going to get better and it just never did.

If you have any marketing experience whatsoever, save your time and money because this is 101 stuff.

I loved Rubies in the Orchard!

This book was awesome. Im a 25 yrd old female living in San Diego, CA and have two companies. I thought this book was so inspiring and packed with fun information and knowledge. Im so inspired to go out a be a "powerful female" in today's work force! Thanks so much fro offering this book!! Thanks, Gloria from CA

Please open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.

Title: The Complete Idiot's Guide to Guerilla Marketing

Subtitle: Complete Idiot's Guides

Author: Susan Drake, Colleen Wells

Narrator: Mark Warner

Format: Abridged

Length: 5 hrs

Language: English

Release date: 12-19-08

Publisher: Oasis Audio

Ratings: 3.5 of 5 out of 13 votes

Genres: Business, Marketing

Publisher's Summary:

Guerilla Marketing is absolutely invaluable to the kind of entrepreneurs the web environment is creating in all of us: whether you're an author trying to promote your books, an eBay seller marketing handmade crafts, or a coffee shop owner wanting to attract local foot-traffic, you'll find plenty of guidance to turn you into a more savvy businessperson and marketer.

©2008 Susan Drake; (P)2008 Oasis Audio

Members Reviews:

Good information

Taught be a bunch of stuff I didn't quite have a handle on, but the re-reads that didn't get edited out, are quite annoying.