Get Popular Audiobook Authors in Business, Marketing

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Title: Buying In

Subtitle: The Secret Dialogue Between What We Buy and Who We Are

Author: Rob Walker

Narrator: Robert Fass

Format: Unabridged

Length: 9 hrs and 24 mins

Language: English

Release date: 05-19-08

Publisher: Blackstone Audio, Inc.

Ratings: 3.5 of 5 out of 147 votes

Genres: Business, Marketing

Publisher's Summary:

Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.

©2008 Rob Walker; (P)2008 BBC Audiobooks America

Critic Reviews:

"In Buying In, Walker aims to lift the cloud of self-delusion that obscures our buying habits." (The New York Times)

Members Reviews:

Its ok, good info, but I had to force my way

That is I had to force my self to listen right up to the end. It definintely does give you good info, you should know about. It does help to know what you are buying into in this world and defintely helped my on my self improvement quest.

Lets you in on the secret...

Buying in was, for me, an interesting and thought provoking book. Marketing is a key component of my job and Rob Walkers book gave me some valuable insight as to how the consumer views it (marketing). I found it valuable in that it sparked multiple and new avenues for me to market my business. I would caution though, the book is not a how to market to the new consumer. What it is, is new way of looking at and thinking about marketing.

Good study of changes in marketing

This book focuses on what the author calls "murketing", which is where marketing blends into real life. Examples include the way people are invited to become "product advocates" (my term not his) to promote products for corporations, and how brands have become a part of self-identification. Walker is a journalist and it shows from his writing which is clear and not overwrought or stilted.

I found the book to be interesting, although the author was a bit too enamored of the new. Everyone who writes one of these books talks about how the world is changing and has never been this way before. Walker isn't quite that gullible and he even points to the past sometimes, but I found still that he seems to believe that his insights are unique a bit too often. They're not, but that doesn't make the book less worthwhile and it doesn't mean you shouldn't consider it.

Often Audible narrators are annoying and can't pronounce non-English words properly, emphasize the wrong syllables, etc. You won't have that problem here.

Buy Buying In

Fun book from the NYTime's Magazine Consumed column...delves into the world of "murketing" - the new method of connecting with consumers who are immune to traditional mass marketing. Some interesting connections on how we could "market" educational technology.

Excellent!

Finally, a book on Marketing that goes beyond corporate clich? and frivolous research. Excellent insights, excellent narration.

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Title: Groundswell

Subtitle: Winning in a World Transformed by Social Technologies

Author: Charlene Li, Josh Bernoff

Narrator: Josh Bernoff

Format: Unabridged

Length: 8 hrs and 17 mins

Language: English

Release date: 04-25-08

Publisher: Gildan Media, LLC

Ratings: 4 of 5 out of 238 votes

Genres: Business, Marketing

Publisher's Summary:

It's time to see it an opportunity.

In Groundswell, two of Forrester Research's top analysts tell listeners how to turn the force of customers connecting to their own advantage. With 25 vivid cases from around the world - from health care to retail to consumer goods to business services - Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether listeners are in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for them, backed up with real-world ROI to prove it works.

Groundswell is based on hard consumer data and experience with dozens of companies. The listener will hear how the marketers of Procter & Gamble proved that subtle marketing within a community was four times as effective as television...how Best Buy taps into the intelligence of over a thousand of its employees with its own social network...how Dell has transformed itself by embracing customer insights in nearly every department...and how a South African winery boosted its sales tenfold by tapping into the power of bloggers, YouTube, Facebook, and every other tool in the social technology arsenal.

This trend cannot be ignored. Listeners must learn how to ride the wave. There's no going back.

Contact me for any questions: [email protected]

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Title: Meatball Sundae

Author: Seth Godin

Narrator: Seth Godin

Format: Unabridged

Length: 4 hrs and 51 mins

Language: English

Release date: 12-27-07

Publisher: HighBridge, a division of Recorded Books

Ratings: 4 of 5 out of 221 votes

Genres: Business, Marketing

Publisher's Summary:

New Marketing, whose tools include things like MySpace, YouTube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.

In his trademark style - clear, accessible, jargon-free - and full of real-life examples, Godin reviews how marketing used to work and explains how to use the New Marketing to become a better organization: faster, more flexible, and even more fun.

Critic Reviews:

"His arresting conversational style is sure to once again set the business world talking." (Publishers Weekly)

Contact me for any questions: [email protected]

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Title: Microtrends

Subtitle: The Small Forces Behind Tomorrow's Big Changes

Author: Mark J. Penn, E. Kinney Zalesne

Narrator: Brett Barry

Format: Unabridged

Length: 12 hrs and 31 mins

Language: English

Release date: 09-11-07

Publisher: Hachette Audio

Ratings: 3.5 of 5 out of 287 votes

Genres: Business, Marketing

Publisher's Summary:

Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. With years of experience as one of world's most highly regarded pollsters, Penn identifies the new microtrends sweeping the world, such as "Single Women by Choice" and "Sun Haters". Microtrends highlights everything from religion to politics, from leisure pursuits to relationships, and will take the listener into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through engaging analysis.

©2007 Mark Penn; (P)2007 Hachette Audio

Critic Reviews:

"The ideas in his book will help you see the world in a new way." (Bill Clinton)

"Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends." (Bill Gates)

Members Reviews:

Interesting ideas, but fell asleep

I was very intrigued by the description of this book and all the "rave" reviews it has gotten, but once I got through 4 hours of it I couldn't stand it and turned the radio on. It started out well and I really enjoyed listening to how the demographics of the world has been changing, but it got stale after a while. It seemed like the same idea being expressed..... the world is changing.

Microinfluence...

This book alternates between facinating and infuriating. The author's thesis that America is hardly a melting pot, but a pointalism painting that must be examined on the small-scale to be appreciated as a whole is rivetting and enlightening. However, the slightest knowledge of statistics, research methods, or polling methods makes his use of numbers and polls down-right frustrating. He never really properly addresses the problems of bias, skewed results, or problems with the ways questions are formed. And while many of his assertions are interesting, some of them are too hastily made (and many are down-right silly), which distracts from the overall message. However, by ignoring his playing fast and loose with numbers and rush to hypothesis, it's a great book. In other words, if your looking for an interesting introduction to polling, go for this book. Most people can find themselves in at least one of the categories-I'm a bit of an oddball so I was suprised that I was only in the "Upscaled Tattoo" group (in which he makes NUMEROUS errors in assumptions-the Macdonaldization of tattooing is a terrible idea). This helps support his overall thesis-we can't insist everyone be "American," when there are so many ways to be American. Plus, he points out many things that are easy to overlook. For instance, railing against illegal immigrants may not be a great idea for politicians because, even though the aliens can't vote, chances are they have family and friends in country who CAN.

But if you want serious numbers and accounting of actual trends in America, this book will leave you wanting.

Long

This was a good book but it basically runs through one trend after another maybe 100 trends are discussed. Some trends seem to contradict others and it felt like it just went on and on. Although I never quit on an audiobook, I was tempted to just stop listening.

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Title: The Five Keys to Understanding the Marketplace

Author: Jim Rohn

Narrator: Jim Rohn

Format: Unabridged

Length: 42 mins

Language: English

Release date: 07-24-06

Publisher: R&L Publishing dba SUCCESS Media

Ratings: 4.5 of 5 out of 35 votes

Genres: Business, Marketing

Publisher's Summary:

The man many consider to be America's Foremost Business Philosopher, has been sharing his success principles and strategies for more than 39 years, with more than 6,000 audiences and over four million people worldwide! He is the author of over 25 books, audio, and video programs. Jim has been hailed over the years as one of the most influential thinkers of our time.

Members Reviews:

fantastic book. I'm fan of Jim for the content

fantastic book. I'm fan of Jim for the content shared in the audio book especially explaining how to behave at workplace

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Title: Facebook: 10 Ways to Promote Your Online Store on Facebook

Author: Henry Jebsen

Narrator: Tanya Brown

Format: Unabridged

Length: 8 mins

Language: English

Release date: 01-12-18

Publisher: Henry Jebsen

Genres: Business, Marketing

Publisher's Summary:

Ten ways to promote your online store on Facebook.

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Título: Iniciándose en la Web 3.0: Estrategias de Mercadeo en Línea para el Lanzamiento y Promoción de Cualquier Negocio en la Web (Marketing en Línea) (Spanish Edition)

Autor: R. L. Adams

Narrador: RUMI Productions LLC

Formato: Unabridged

Duración: 4 hrs and 4 mins

Idioma: Español

Fecha de publicación: 04-29-14

Editor: R.L. Adams

Calificaciones: 4.5 de 5 de 16 votos

Categorías: Business, Marketing

Resumen del editor:

El Internet está evolucionando a un ritmo notable y hoy día es mucho más diferente a lo que alguna vez fue, todo gracias a una empresa: Google.

Google le ha dado forma a la Web y cómo buscamos y encontramos respuestas a todas nuestras preguntas a través de su búsqueda en línea natural; una búsqueda en línea que ha cambiado enormemente en los últimos años.

Los cambios que Google ha implantado a su motor de búsqueda, han dado paso a una nueva era en la Web, la era de la Web 3.0. En esta nueva era, usted es tan bueno como pueda ser relevante y, para ser relevante, usted no sólo debe satisfacer el deseo individual de ser encontrado a través de una búsqueda natural, también debe dirigirse a los grupos a través de recomendaciones sociales.

Para tener éxito usted tiene que entender las estrategias de mercadeo en línea que funcionan para impulsar eficazmente la visibilidad de cualquier negocio en la Web.

Hoy en día, sin la guía correcta hacia las estrategias efectivas de mercadeo en línea que funcionan, la mayoría de los empresarios se quedan rascándose la cabeza. Aunque usted puede leer todo lo que desee sobre la teoría para el lanzamiento eficaz de una nueva empresa, esta guía en realidad le ofrece las herramientas de mercadeo y conocimiento para cualquier negocio en la sobrepoblada Internet.

Sin una guía como esta, gran cantidad de empresarios se quedan sufriendo y tratando de entender todas las diferentes disciplinas necesarias para comercializar un negocio en la Web 3.0.

Please note: This audiobook is in Spanish.

Opiniones de los miembros:

Muy buen Audiolibro

Ofrece herramientas prácticas y relevantes para posicionarse en internet tanto a nivel de marca personal como de negocio. Muy recomendado

Excelente actualización sobre el uso de la Web 3.0

If you could sum up Iniciándose en la Web 3.0: Estrategias de Mercadeo en Línea para el Lanzamiento y Promoción de Cualquier Negocio en la Web (Marketing en Línea) (Spanish Edition) in three words, what would they be?

Una excelente descripción de las nuevas estrategias del uso de la Web aunque un poco sobre-enfocado en Google. En lo general, me parece un excelente libro.

Any additional comments?

La narración es muy buena aunque se equivoca en la falta de traducción de los términos, al explicar (por ejemplo) una dirección web. Dice "slash" en lugar de 'diagonal' y usa innecesariamente http:// porque, todo mundo sabe que con decir la dirección web, es suficiente.

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Title: 30 Days to Social Media Success: The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIN, and Facebook

Author: Gail Martin

Narrator: Jason Huggins

Format: Unabridged

Length: 4 hrs and 48 mins

Language: English

Release date: 09-05-12

Publisher: Career Press

Ratings: 3.5 of 5 out of 28 votes

Genres: Business, Marketing

Publisher's Summary:

Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start?

Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away.

This book makes it easy to tap into the power of today's hottest social media sites to:

Wondering how to use social media? Looking for a way to attract new clients without spending a fortune? 30 Days to Social Media Success is for you.

Members Reviews:

Great practical knowledge. Highly Recommend

i have been listening to it and taking tons of notes. there is so much good marketing advice adapted to social media i now want the print copy for all the end of chapter exercises. I bought 3 other social media marketing books and each offered information for officers in enterprise level companies. This book gives practical good advice to the small and medium size business. I do wish the Author would put an audio companion on her website so us audible listeners can access the great end of chapter worksheets. I am currently transcribing them, but it is great information, so who is complaining:) thanks for the great work.

The title says it all

This book is laid out in a simple digestible and workable format. The author knows precisely what she is writing about. Anybody should be able to get to grips with a cross media social campaign across all the popular sites.

I have read / listened to a few books on the subject, mostly focused around B2B on LinkedIN. I found this book, whilst not so in-depth on LinkedIn, still has enough there to get you well on the way to Social Media success with LinkedIn as a part of that strategy.

It's the sort of book you can come back to time and again, even if it's to dip in to learn about a particular platform - almost like a reference book.

30 days has now gone further than I realise

I found by re-listening to this book it helped me become more engaged in my job I had felt I was getting stale now I'm going out and getting somewhere again.

Has Gail updated his 30 day book since 2012?

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Title: Super-historias[Super stories]

Subtitle: No mundo corporativo [In the corporate world]

Author: Joni Galvo

Narrator: Eduardo Fraga

Format: Unabridged

Length: 5 hrs and 43 mins

Language: English

Release date: 12-11-17

Publisher: Audible Studios

Ratings: 4 of 5 out of 1 votes

Genres: Business, Marketing

Publisher's Summary:

O empresário Joni Galvo apresenta o conceito de storytelling e ensina como aplicá-lo no mundo corporativo. O objetivo é trocar discursos previsíveis e entediantes por histórias realistas e inspiradoras, que têm o poder de emocionar e transformar as pessoas.

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Title: Instagram Marketing: 10 Essential Instagram Marketing Tips

Author: Richard Jameson

Narrator: JD Kelly

Format: Unabridged

Length: 10 mins

Language: English

Release date: 12-08-17

Publisher: Richard Jameson

Genres: Business, Marketing

Publisher's Summary:

10 essential Instagram marketing tips.

Members Reviews:

Instagram, as one of the methods of promoting your product on the market

A tiny but fascinating book is giving valuable advice for the promotion of your product or brand with the help of one of the most popular photos of social networks Instagram. The author acquaints us with the trends in the correct direction of developing his advertising company and offers practical methods for its promotion, both at the initial stage of attracting subscribers and selecting the prime target audience. At the same time correcting the correctly chosen view of a photo of your product, exposing it in which, he will be interested in the most significant number of potential buyers. At the same time, I will also note the pleasantly organized approach to each buyer individually, which will make the product more attractive on the market. I recommend to all who want to create appropriately consumed content on Instagram.

Great One!

This book is chocked full of easy to read vignettes that offers many gems to help one wade through the fast changing world of social media marketing particular the instagram. I found this book is organized very well and written in an easy going conversational style. This guide book teaches us how to use Instagram as a marketing tool. Thanks author for creating us a new book for all of us. I would highly recommended to read this book everyone.

Recommended!

I am finding this book to have many helpful tips. I appreciate the research and testing that Jeremy has done to find what works very well on Instagram. Is awesome I recommend it!This book is amazing and spells out what you need to know on how to grow your Instagram account. If you're a novice or even a pro, this book is a must read!

I found this book as a great book to enrich my knowledge based on Instagram marketing.

This book is easy to read, simple and straight to the point.

This guide book teaches us how to use Instagram as a marketing tool.

Well, after reading this book, my head is swimming with ideas on how I can use this in my own businesses.

Gives lots of good tips and shows you how to use it to it's maximum.

I would definitely recommend this book.

Extremely Helpful!

Extremely Helpful! This is the definitive guide book about Instagram Marketing and exactly what I was looking for. I found this book is organized very well and written in an easy going conversational style. A very informative that provide great insight on how to get into making money with Instagram and I have a much better understanding now since I read this book. I highly recommend this book to people who are just starting or have already started their business.