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Title: 80/20 Sales and Marketing
Subtitle: The Definitive Guide to Working Less and Making More
Author: Perry Marshall
Narrator: Ron Allan
Format: Unabridged
Length: 5 hrs and 43 mins
Language: English
Release date: 06-05-14
Publisher: Perry Marshall
Ratings: 4.5 of 5 out of 732 votes
Genres: Business, Career Skills
Publisher's Summary:
*Stop "just getting by"... Master the 80/20 rule and make more money without more work.*
When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem.
*Any traffic problem. Any money problem.*
If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20 and 80/20 to gain 10X, even 100X the success.
With powerful 80/20 software, you'll apply the Pareto Principle to:
Created by famed marketing consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket then reinvest for even greater success.
You'll identify untapped markets, incremental improvements and high-profit opportunities, gaining time, and greater income potential. The Software Tools can be found here - 8020curve.com
Members Reviews:
GREAT book BUT get the ebook version, not this
This is a GREAT book, however, the author keeps referring to illustrations that are not supplied (like they are for other audio books) making you wonder what he is talking about - if you listen to this book as opposed to reading it with the illustrations, you are missing the whole picture. Get the print or the ebook version of this great book instead. The illustrations are REQUIRED to fully understand it.
Note to Audible: if you make a book that contains plenty of illustrations available in audio format, PLEASE supply the illustrations with it - without them, you are selling a crippled product that isn't the same as the original book.
Disappointing, but follows the 80/20 rule
What could have made this a 4 or 5-star listening experience for you?
This book follows the principle it is about too well. The first 20% is were the meat is and the rest is all a sales push for other content and resources that aren't in the book. Go to this website now for...
What could Perry Marshall have done to make this a more enjoyable book for you?
There is far too much push to go to other websites where you need to sign up for more content. After going to the sites, my inbox was flooded with garbage I didn't want. I bought the book, let me learn from that and stop trying to keep upselling me on additional material.
What three words best describe Ron Allans performance?
The narrator was fine, my issue is with the content.
If you could play editor, what scene or scenes would you have cut from 80/20 Sales and Marketing?
Just stop reading once you've read the first 20-25% and don't bother going to the websites.
Any additional comments?
It's hard to fault Perry Marshall as he is doing exactly what he is teaching in the book. I kept reading hoping for more actual content of value, but the lesson was learned. Hopefully I can spare others from having to endure the last 80%.
Fascinating
Incredibly interesting with lots of actionable ideas for any business.
One warning, however, this is one of those audio books where the experience isn't as rich as the hardcopy book because it references a number of figures and diagrams.
Used car salesman
The narrator and book sound like an infomercial.