E458: If you go after everybody with your headline, you get nobody.

If a headline is bad, the rest of the page, ad, newsletter, etc could be great, but nobody will read it.

Headlines are the only part that literally every viewer reads.

If you have a month to work on a page or ad, spend 27 days on the headline.

Here's how to craft great headlines.

Source: https://larslofgren.com/how-to-write-headlines/ and https://read.first1000.co/p/about-cute-copy

00:00 The Importance of Headlines 00:48 Why Headlines Matter in Marketing 02:22 Avoiding Cute Headlines 04:34 Examples of Clear vs. Cute Headlines 05:36 Focusing on Benefits in Headlines 06:43 Targeting the Right Audience 07:29 Conclusion and Final Thoughts

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#copywriting #digitalmarketing #seotips #conversionrateoptimization