This week Topher and Jeff talk with Craig Custance, Head of Creative Development for The Athletic and author of The Franchise: The Business of Building Winning Teams. We discuss some of the top general managers of the NHL and their processes to create winning teams and cultures.

In this episode we talk about:

— Craig’s new book about the top NHL general managers

— The difference between keeping your job and doing your job

— That sometimes doing nothing is a bigger move

AND SO MUCH MORE!

Check out Craig Custance’s book: The Franchise: The Business of Building Winning Teams

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