April 09, 2024

Getting more from NPS than feedback with Dave Blake, CEO @Client Success

43 minutes

What role does the Net Promoter Score (NPS) play in customer success? Join Dave Blake, the founder and CEO of Client Success, as he shares how NPS can be used as a tool to understand the customer experience, rather than the sole predictor of customer retention or churn.

Dave shares best practices for implementing NPS, including the frequency of surveys, the importance of genuine feedback, and the need to engage with customers who are not providing feedback. He also highlights the significance of embracing difficult conversations and using feedback to drive improvements in the customer journey.

Takeaways

Net Promoter Score (NPS) should not be used as the sole predictor of customer retention or churn, but rather as a valuable tool to understand customer sentiment and the overall customer experience.

NPS surveys should be conducted every three to four months to avoid survey fatigue and allow for meaningful feedback.

Engaging with customers who are not providing feedback is crucial, and creative strategies should be employed to encourage their participation.

Leaders should embrace difficult conversations with customers and use feedback to drive improvements in the customer journey.

Building genuine relationships with customers and demonstrating care and competence are key to building trust and confidence.

Contents

00:00 Introduction and Background of Dave Blake

05:14 The Relevance of Net Promoter Score (NPS)

11:39 Best Practices for Implementing NPS

23:18 Using NPS to Drive Customer Success

28:26 Engaging Customers Who Are Not Providing Feedback

34:30 Building Genuine Relationships and Demonstrating Care and Competence

39:39 CS100 Summit and Conclusion

Resources

⁠⁠⁠⁠⁠⁠⁠⁠Connect with Casey⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Connect with Todd⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Visit the show page⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Get to know BrainStorm⁠⁠⁠⁠⁠⁠⁠

Credits

Show direction: ⁠⁠⁠⁠⁠⁠⁠Debra Wilson⁠⁠⁠⁠⁠⁠⁠

Show design: ⁠⁠⁠⁠⁠⁠⁠Kensie Smith⁠⁠⁠⁠

Show manager: ⁠⁠⁠Angela Allred⁠

...more

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By BrainStorm

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