Itamar Gilad is a product coach, consultant and regular content author who's worked at IBM, Microsoft and Google. Nowadays, he's trying to help companies get away from the feature factory and into the world of evidence-based product development with the GIST framework.

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We look to these firms for guidance, but they all build products differently & have created processes that work for them. What they do have are principles. We should copy the principles but work the way that works for us.

The numbers are guesses but are useful to start conversations & make sure you're asking the right questions. It's important to revisit scores over time to see what's changing as you learn new things.

Itamar uses the Confidence Meter to describe the different levels of confidence. This brings to life what you are describing when talking about confidence & shows it's not linear; the best evidence is substantially better than the weakest.

Itamar uses the GIST framework (Goals/Ideas/Steps/Tasks) to break down opportunities, prioritise for impact & get away from the feature factory. It's important not to kill ideas too quickly, and continuously revisit them.

The principles are customer focus, evidence-guided decision-making, adaptive planning & empowering teams. These are the cornerstones of product management. Customer focus is still the most important & everything else can flow from there.

You can catch up with Itamar on his website, where you can sign up to his mailing list and get access to his tools. You can also connect with him on LinkedIn or Twitter.