Our usual AskALLi Members Q&A is taking a break for this month and being replaced by an Amazon special salon on Amazon advertising. From understanding the customer journey to the benefits of sponsored products, this ALLi podcast is for authors who are getting started with Amazon advertising and want to learn how to set themselves up for success. Joining ALLi Director Orna Ross is Darren Hardy, Amazon's UK manager for Kindle Direct Publishing, and his colleague Suzanne O'Kelley, senior manager, advertiser experience.

About the Host

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: http://www.ornaross.com