Starting your own electrical business? This episode breaks down everything that went into the first month of launching a new company, from setting up Google listings and building a website to burning money on lead gen services just to get those first few calls. Dustin shares the realities of lead platforms like Yelp, Thumbtack, and Nextdoor, what actually worked, and how much he spent to build trust and get noticed in a saturated market. It’s a real-world, boots-on-the-ground look at what it takes to get the phones to ring from week one. 

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