Giant Stories

By Medium Giant

While the tools we have at our disposal to create and share stories have never been more broad and varied, the fundamentals of great storytelling remain as transcendent as ever.

Despite the headwinds... more

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FAQs about Giant Stories:

How many episodes does Giant Stories have?

The podcast currently has 15 episodes available.

Giant Stories episodes:

November 19, 2024From The Gap to Bay Club: Why It’s Important to “Keep it Real” – with Tracy Cioffi
In this episode, Tracy sits down with John Kiker, president of Medium Giant, to discuss:
How her time at The Gap, Sur la Table, and more shaped her perception of brand story — and its importance
The specific qualities she looks for when she’s telling brand stories
How she “keeps it real” at Bay Club
ay Club’s unique approach to connecting with members of all ages — and what other brands can learn from it
How she sees storytelling evolving — why she actually hopes it slows down

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34min
October 30, 2024Building Real Stories from the Ground Up – with Joan Cetera
In this episode, Joan shares with John Kiker, president of Medium Giant:
How she parlayed her experience from highly palatable food at Frito-Lay to heavy-duty machinery at Caterpillar
How Caterpillar’s brand story has built a name for itself in our culture — right down to actor Ryan Gosling’s cap in The Fall Guy
Why a compelling “story arc” is essential for good brand storytelling
Why it’s important to get employees excited about their company’s story — and how to do it
Why homing in on humor and moments of joy can be a game changer in storytelling

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34min
October 17, 2024How a Newsroom Thinks About Storytelling – with Katrice Hardy
In this episode, Katrice shares with John Kiker, president of Medium Giant:
What makes a great story from the perspective of an editor
How the multifaceted nature of storytelling formats can be used to meet people where they are
The surprising correlation between journalism and advertising when it comes to storytelling
Why it’s so important to bring light to stories that would otherwise go untold
How journalistic storytelling is going to evolve over the next decade

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24min
October 07, 2024Elevating the Stories of Black Creators — with Justin Adu
In this episode, Justin sits down with John Kiker, president of Medium Giant, to share:
The impact of a people-first approach and how it can bring underrepresented stories to life
Why having diverse voices across every storytelling platform is important
The elements that make for an attention-grabbing, authentic brand story
Why outside-the-box thinking and taking risks is worth it
How agency collaboration — in and out of the office — is a game changer

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33min
October 06, 2024The Magic of Turning Wishes Into Stories – with Kim Elenez
In this episode, Kim sits down with John Kiker, president of Medium Giant, to share:
Why authenticity is fundamental to a brand story that has staying power
Her “bite, snack, meal” approach to storytelling
How micro-moments and unthinkable realities can create extraordinary stories
Her perspective for breaking through the clutter and noise
Powerful takeaways from wishes granted

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...more
27min

FAQs about Giant Stories:

How many episodes does Giant Stories have?

The podcast currently has 15 episodes available.