Gimlet is making a big, expensive bet. The kind of bet that could make or break the company. And it’s a bet that comes down to one factor: What is Gimlet’s competitive advantage? As the company launches its fourth new show, “Surprisingly Awesome,” we take a deep dive in to how the show was made. From the kernel of an idea to the final product. And, along the way, we look at what we believe is Gimlet’s secret formula for making podcasts.

The Facts:

Our theme song was written and performed by Mark Phillips.

John Kimbrough composed music for this episode.

More music written and performed by John Delore along with his band mates, Jordan Scanella, Sam Merrickand Isamu McGregor.

Learn more about your ad choices. Visit podcastchoices.com/adchoices