Build It. They'll Come.

Ginger & Smart fashion brand - Alexandra Smart, Co-Founder


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How being retrenched pushed entrepreneurial Alexandra Smart to create a start-up fashion label with her sister, that grew into Ginger & Smart, a high-end designer brand & retail business, now sold around Australia and the world. “We thought, if we work this hard, and kill ourselves for someone else, let’s do it for ourselves.”

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Build It. They'll Come.By Helen Dalley

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