Girl, Get Your Face Off A Bus Bench: Real Estate Marketing Only Better

It's hard to believe our first episode came out a whole year ago! Woot woot!

Today we are going to reflect on the ups and downs of starting a podcast, the good, the challenges, and the hilarious. We are also going to share some of our favorite moments from the year. We didn't know where this show was going to go when we started and we are really having so much fun doing this.

We can't say thank you enough to everyone who has listened over the last year, we are so glad you are here to join us on this journey, and we truly wouldn't be doing this without you. We are going to continue building this community, and we are so excited to have you with us! Also a huge thanks to everyone who joined us on the show this year for helping to make it what it is, and for making this so much fun. 

We've got a big announcement for you at the end of this one, and we can't wait to share this with you! Let's dive in!

It’s no secret that the real estate market all over the country has been absolutely on fire. We’ve been talking about this for two years now, and the reality is that the housing market forecast for 2022 hasn’t changed. Interest rates are up, and inflation is going crazy, but housing prices are still expected to appreciate double digits. If you’re a potential buyer sitting on the sidelines and waiting for the right time to buy, it's time to get in the game. Today Beth is breaking down the spring 2022 housing market, and everything you need to know whether you are buying or selling. Let’s dive in!

Have you heard about the metaverse? Lately it seems like this topic is coming up everywhere, and related to just about everything. We keep hearing about it in connection with real estate, and the latest craze - digital real estate. We decided it was time to see what all the buzz was about, and we happen to know someone who has been researching all of this stuff. Kristi’s hubby Ryan, and the producer of the podcast happens to be a crypto nut, and the metaverse is all the rage in crypto right now. Ryan breaks down for us what the metaverse is, why businesses are betting big on it’s future, and why in the world someone would want to buy digital real estate. Ryan also explained what an NFT is and how crypto and NFTs could play a role in the future of real estate transactions in the real world and not just the metaverse. This was a fun show and it definitely shed some light on the meaning of the metaverse and digital real estate for beginners. Lets dive in!

 

You can find Ryan on Instagram @tradingdayz

 

For more on blockchain and real estate

https://www.nar.realtor/blogs/emerging-technology/what-is-blockchain-and-how-will-it-impact-the-real-estate-industry

More info on Propy and how to NFT a house at www.propy.com

We recently got a question from a listener that actually comes up all the time - Where does all the money go when you buy a house? Well wouldn’t you know it, we know the perfect guy to answer that question, and anything else you could ever want to know about getting a mortgage. 

 

Today’s guest, Jason Trout, owner of JMT Mortgage, has been in the business over 20 years, and he’s basically seen and done it all. Jason breaks down all the home buying costs, and the fees associated with the home buying process. He covered everything from the closing costs, prepaid escrow items, origination points, title fees, and so much more. 

 

Jason also dispels some of the misconceptions about what you truly need to do to be able to qualify for a mortgage. It’s surprisingly much easier to go from renting to owning than many people think, and some of the things that are holding people back like bruised credit, high debt, or thinking they don’t have the cash needed to buy a house, are actually not as big of a hindrance as you might think. At the very least there are options for you if you are in this situation, there are even programs to help with closing costs, and someone like Jason can work with you to come up with a strategy to get you into that home of your dreams. 

 

This is a super fun conversation, and it’s absolutely packed full of information, so let’s dive in!

We are well into 2022 and the real estate market is still ultra competitive for buyers. Back on episode 3 we talked about how to win a home purchase when competing in multiple offers, and here we are almost a year later and the topic is still all the buzz in the spring real estate housing market. Houses are still going into multiple offers often which means as a sellers agent you have to be on your game, and sometimes get extra creative to make your offer stand out from the crowd, and if you’re on the listing side you’ve still got a lot of work to do sifting your way through the noise to find that perfect offer for your seller. Beth has some great tips and tricks to help your offer find its way to the top, so that you and your buyers can celebrate that new home purchase together. Let’s dive in!

If you are running a team, a personal brand, or any small business in 2022 you know that the amount of different creative jobs you can end up needing or being responsible for can be overwhelming. With social media marketing, content creation, copywriting, increased emphasis on video, and that’s just to name a few things out there, it’s nearly impossible to do everything well. Oh, you still have a business to run! We feel you 100%! There are people who pull it off, but oftentimes your favorite Instagram account has a team of people behind it. Today we are going to dive into the different creative jobs out there, what they do, and what they look like in your business, and what you should know to get started hiring creative professionals to help you. Let’s dive in!

Alright friends, this week we’ve got Kristi’s business coach, Katrina Widener back on the podcast to do a deep dive into Human Design. You may remember her from episode 17 where we talked about operating your business in alignment and if you haven’t heard that one, make sure to go back and check it out! In that episode we referenced Human Design and how Katrina uses it in her coaching and how it can be life changing. 

 

So you might be wondering what exactly is Human Design? Well in a nutshell, Human Design is a tool similar to Enneagram or Meyers-Briggs that can give you insights into yourself and your personality. The difference with Human Design is that it’s goal is to show you who you were meant to be before conditioning rather than who you are with conditioning. Think personality test meets astrology and more. Katrina is absolutely awesome at breaking it all down, and explaining the differences between each methodology and we chat about the impact it’s had on Katrina’s life, as well as Kristi’s, and how they have used it as a powerful tool in their decision making, relationships, and business. This is a super thought provoking show, and we are so excited to share this conversation with you, let’s dive in! 

 

Find Katrina on Instagram @katrina.widener, and her podcast Badass Business Squad Podcast wherever you get your podcasts.

Business coaches for entrepreneurs have become extremely popular in the last few years. In fact you may already have someone you are working with, or maybe you’ve been thinking about hiring someone and giving this coaching thing a try. This week’s guest is Beth’s personal business coach Torey Severino, and we are super excited to have him on to talk all about coaching, business mentoring, and why maybe you can’t afford NOT to hire a coach for your business. 

 

Torey is a Tom Ferry business coach, and runs a successful real estate team in southern California, Torey Severino & Associates. Torey has been in the real estate business for over 20 years, and he’s been involved in coaching even longer than that. You can hear the passion he has for helping his clients improve their businesses and ultimately their lives. We are definitely big believers in having a business coach, and we can’t wait to share this conversation with you, so let’s dive in! 

 

You can find Torey on Instagram @toreyseverino

Who doesn’t want to be more productive? Probably not going to see a big show of hands on that one, right? Safe to say we would all like to be more productive in life, but what if you could get more done and have more free time? Sounds too good to be true, right? Well this week Kristi is going to share her personal strategies for staying productive at work while still allowing her to be a present mama, and have plenty of time for her family.

 

The reality is that we’ve all got 24 hours in a day, but how those hours look for each of us is going to be wildly different. Whether you are juggling kids, and small business, or extracurricular activities, life can get busy, and sometimes hectic. Ultimately what the goal here is to share with you some productivity tips where you can take your working hours, and maximize your productivity during those hours which will help to open up space. Hopefully you find yourself reducing the amount of time you spend, and creating more time for yourself to be doing the things you enjoy most! You might want to get out a pen and paper and jot down some notes on this one friends, let’s dive in!

Google and Facebook ads, we see them all the time, but have you ever thought about what is really going on there? Maybe you have. You might already be familiar with terms like sales funnel, and retargeting campaign. You might already be using them in your business. Maybe you’re not using them, but you’ve been thinking about it, and you don’t know where to get started. This conversation is a perfect place to start! 

 

We sat down with Ian and Kaitlin DeVaan, the amazing couple behind Social Construct Media & Design in Minneapolis, to talk about all things Google and Facebook ads. They are the brains behind The BPR Experience website, and they are absolute ninjas when it comes to data analytics and digital marketing for your real estate business. We get into the benefits of Google and Facebook ads, as well as digital advertising campaigns in general, how you know it’s time to start investing into digital ads, and the overall impact they have on your business. This is an educational conversation, and we are so excited to introduce these two, let’s dive in! 

You can find Ian and Kaitlin at www.socialconstructmn.com on Instagram @thesocialconstruct and Social Construct on Facebook.