Girl, Get Your Face Off A Bus Bench: Real Estate Marketing Only Better

Okay Busbench Babes, we are back, and we are diving into another episode about branding your real estate business. If you listened to our episode last week this is sort of a part two of that conversation, so if you missed that one you might want to go back and give that a listen before you get into this one. At the end of last week’s episode we left you with 5 actionable items on how to get started building your brand identity and this week Kristi is going to go deeper on each of those items to give you more detail on how to develop a working brand voice and strategy. This one is packed full of info so you may want to grab a pen and paper and jot some of this down, or write down any ideas you have that come to mind. Let’s dive in!

Branding is something we talk about here on this podcast all the time, and we are talking about it again today. The topic has become almost something of a buzzword, but the reality is establishing your individual brand, or your team brand is crucial to your success in real estate. At this point most people know you need a social media presence, and have probably heard you should be doing videos. It’s great that Realtors are getting on board with social media, but from what we are seeing there is still something being missed. We are seeing a lot of the same thing, and a lot of the individuality is being lost because everyone is following the same advice. On today’s episode get into how to get back to basics of how to make you stand out from the crowd, how to make a connection with your target audience, and how to cut through the noise and reach the people you want to reach. Let’s dive in!  

Cabin season is here in Minnesota, and we are here for it. Memorial Day has always been the unofficial kick off to summer here, and summer means lakes and cabins. Have you ever dreamed about owning a cabin? Or maybe a vacation home somewhere like Florida or Arizona? A lot of people have, but they aren’t quite sure how to go about making it happen, or how they could swing the payments on two properties. Beth is going to tell you how that dream of yours may be closer than you think. Let’s dive in!

Millennials, they get kind of a bad rap don’t they? They also make up 43% of home buyers which is currently the largest percentage of any generation. What does this mean? It means those of us from Gen X and the Boomers have to learn to better understand them, if we want to work together with them, and ultimately if we want to have them as clients. 

Things have changed rapidly over the last two decades with technology seemingly accelerating all the time. So of course the generations of kids growing up in a new technological age have changed. For those of us that fall into the Boomers and Gen X generations it looked a lot different growing up with no cell phones, no internet, no social media, and while most of us have adapted to these changes there can still be what almost amounts to a cultural gap between these “older” generations and the younger Millennials and Gen Z. The way things were done in the 70s and 80s are not how they are done today, and Millennials' expectations and desires have drifted away from the older ways of doing things, and this includes how they shop for and buy a house. 

We sat down for a chat with a Millennial couple who recently bought their first house in Houston and asked them all about their home buying experience, what was important to them when considering buying a home, how they chose a Realtor, how they chose a lender, and basically walked through their entire experience with them. It was very enlightening to hear their perspective on the home buying experience. We are so excited to share this with you, let’s dive in!